Tag: Kevin Ross

  • BlogWallet Amazon Must-See Product Reviews

    BlogWallet Amazon Must-See Product Reviews

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    BlogWallet Amazon Product Reviews

    Product Image Product & Review Story

    Morning Pep Monk Fruit Sweetener
    Morning Pep 100% Pure Monk Fruit Sweetener
    Key Features: Zero calories, no sugar alcohols, ~450 servings, Keto Certified, NON‑GMO. Airtight packaging keeps it fresh.

    “You’ll be pissed when you see how small the container is, but that’ll all change when you realize how little you need for full effect. That tiny scoop hits hard — especially in coffee, etc.” — Kevin Ross

    View on Amazon →


    AmazonCommercial 200-Sheet Shredder
    AmazonCommercial 200‑Sheet Cross‑Cut Paper Shredder
    Key Features: 200‑sheet autofeed, P‑4 cross‑cut, 60‑min runtime, 8.5‑gal bin, LED alerts, anti‑jam auto‑reverse.

    “If you’re not digitizing your papers and documents, you’re setting yourself up. What if there’s a flood or fire? A week’s worth of mail can be 100 pieces or more of paper you don’t need. This handles it fast.” — Kevin Ross

    View on Amazon →


    George Foreman 4-Serving Grill
    George Foreman 4‑Serving Removable Plate Grill
    Key Features: 60‑sq‑in surface, durable non‑stick, removable dishwasher‑safe plates, fat‑draining slope, faster heat‑up.

    “Hands down, the best salmon and chicken breast is made on this grill. It’ll never go out of style — even though they’re getting harder to find. I swear by it.” — Kevin Ross

    View on Amazon →


    Instant Vortex Plus Air Fryer
    Instant Vortex Plus 10QT Air Fryer Oven
    Key Features: 7‑in‑1, EvenCrisp, 1500W, fits 12″ pizza, rotisserie kit included.

    “If one more person thanks me for recommending this, I’m gonna cuss them out (lol). I swear by it — makes killer chicken wings, and the one-hour timer means you can run an errand while it cooks. This thing does everything but take out the trash. Love it.” — Kevin Ross

    View on Amazon →


    Portable Bluetooth Speaker
    Portable Bluetooth Speaker with Enhanced Bass
    Key Features: Enhanced bass, waterproof, up to 12‑hour battery, compact clip‑on, wide Bluetooth compatibility.

    “Excellent for travel. Takes up almost no space — but you’d never guess that from the sound quality. You’re welcome.” — Kevin Ross

    View on Amazon →


    Titanker Shower Curtain Hooks - Rust Resistant
    Titanker Shower Curtain Hooks – Rust Resistant
    Key Features: Rust‑resistant coating, smooth‑rolling design, easy installation, universal fit, clean look.

    “I was at my son’s place fighting with the damn shower curtain just to slide it over. This is a brilliant invention. I’ve had it for years — got him a set too.” — Kevin Ross

    View on Amazon →


    Zatural 100% Pure Avocado Oil
    Zatural 100% Pure Avocado Oil – Cold Pressed
    Key Features: Cold‑pressed, 520°F smoke point, rich in healthy fats, kitchen & skincare friendly, non‑GMO.

    “Let’s face it, there are days you want wings, fries — something fried. This is the answer. If you’re gonna fry, do it right. Avocado oil is the best, and it can take the heat.” — Kevin Ross

    View on Amazon →


    WALI Adjustable Monitor Desk Clamp Stand
    WALI Adjustable Monitor Desk Clamp Stand
    Key Features: Adjustable height/tilt/rotation, sturdy clamp saves space, broad compatibility, cable management.

    “I’ve got three monitors on my desk and I get a LOT more done in way less time. Might be the AI too… probably both. Either way, this setup slaps. Enjoy.” — Kevin Ross

    View on Amazon →


    Anker Fast USB‑C Charging Station with Surge Protection
    Anker Fast USB‑C Charging Station with Surge Protection
    Key Features: Fast USB‑C, multiple ports, surge protection, compact travel‑friendly design, wide compatibility.

    “Once you try this, you’ll never go back to the old way of charging. Everything — from my iPad to my Fit watch — powers up fast, and I’m out the door.” — Kevin Ross

    View on Amazon →

  • Dare to Dream: Overcoming Fear and Embracing Change

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    Updated for 2025: Practical AI & Business Moves

    In the Black community, there’s a long-standing unspoken rule: don’t air our dirty laundry. We hide our struggles, protect secrets, and stay silent about the pain. But in 2025, I’m done with that silence. My childhood was a mix of tragedy and blessing. I’ve witnessed the worst from my own people, and I have to ask—why do I keep shielding the toxic parts of our story? Why hide the truth? We’re not perfect, and we have a lot of work to do, especially now as mental health and generational trauma come into sharper focus.

    At 15, creativity was my lifeline. I was hungry to make it, so I did something bold—I called advertising agencies straight from the phone book. No agent, no middleman, just a kid with a dream. That hustle landed me on billboards and TV commercials for Tops Friendly Markets in Western New York. Suddenly, I was seen differently. That’s when I learned a harsh truth: in this world, you’re invisible until you’re valuable. People see what you can do, not who you are.

    In 1977, Performing Arts opened in Buffalo. I walked in ready to audition for music, but they recognized me from the commercial and placed me in drama without even an audition. I was thrilled but realized I hadn’t spoken up for what I truly wanted—music was my heart. That lesson—always ask for what you want—would become a cornerstone of my journey.

    Fast forward 40-plus years, and I’m still connected to some of those faces in that old picture. Performing Arts saved me when Buffalo’s gray skies, brutal winters, and toxic community vibes threatened to crush me. A substitute teacher named Debbie, fresh from LA, shared stories about working on the Merv Griffin Show. We were captivated. I begged her to take us to LA—not for fame or TV, but for the sun and palm trees. I just wanted out of Buffalo’s cold, depressing winters.

    Those ’70s TV shows—Charlie’s Angels, Baretta, Starsky and Hutch—weren’t about the plots for me. It was the bright LA sun and palm trees that fueled my dreams. Debbie helped us raise money selling chocolate bars (mostly eaten by us) to get there. The moment I stepped off that plane, I knew my escape had begun.

    In 1990, after getting fired from a Denver radio station, I faced a crossroads: St. Louis, Atlanta, or LA? I chose LA, driving my beat-up ’80 Ford Fairmont across the country. I had one contact, who didn’t respond to my pager. Lost and wandering East LA, I parked in a neighborhood that felt safe. Minutes later, my friend Terrance pulled up, shocked I’d found him by pure chance. That moment felt like divine guidance. Thirty-five years later, I’m still here, still chasing that dream.

    That phone call to agencies, stepping into Performing Arts, and moving to LA—all opened doors. But the key was always asking for what I wanted. That’s the lesson I want to share now.

    This picture I’m sharing? It’s worn and faded, but it doesn’t belong hidden away. It needs to be seen, to live forever. The message is clear: Dare to dream. Always ask for what you want. Never let fear stop you. The people who oppose you are battling their own demons, and they don’t deserve your energy.

    Buffalo today? It’s a different place. I haven’t spent a winter there in 40 years, but the vibe has shifted. It’s more peaceful, a true college town with diverse people. Would I live there again? No. But it’s changed.

    Now, in 2025, the conversation around mental health in Black communities is finally breaking through decades of stigma rooted in history—from slavery’s denial of Black suffering to today’s systemic barriers. We’re seeing more voices demanding culturally competent care and mental health resources that respect our experiences. Yet, many still rely on faith communities for support, as medical mistrust and provider bias persist. The rise of AI and automation in mental health tech offers new tools—chatbots, virtual therapists, and personalized wellness apps—that could help bridge gaps, but only if they’re designed with cultural awareness.

    In the creator economy, Black entrepreneurs and artists are harnessing AI to amplify their voices and build businesses on their own terms. The lesson remains: ask for what you want, leverage every tool, and don’t let fear or outdated stigma hold you back. The future is ours to shape—boldly, honestly, and unapologetically.

  • Reasons Small Business Owners Fear Hiring Help

    are-you-running-your-businessRunning a legitimate business is no piece of cake. We go in it to satisfy a passion but we don’t count on the many elements that go with that passion. Deadlines, orders, payroll, hiring, vendors, bills, personal life etc. These can all be managed initially by us but as time goes on we have to come to the decision to start hiring people who have the ability to either duplicate us to have strengths where we are weak. Here are some tips to help you along the way. These are the reasons we often DON‘T hire someone and the reasons that we SHOULD.(click “Next” above or below)

    No Budget

    broke Let’s face it, it’s oftentimes hard enough to keep our own heads above water and to pay our own bills after all is taken care of with the business but hiring someone else puts us in even more debt. Or does it? Believe it or not NOT hiring someone will often hurt us more in the long run. Entrepreneurs must learn… WE CANNOT DO IT ALL not matter how hard we try and we may be able to pull it off for a long time but the downside is WE NEVER GROW. So if you want to be in the same place that you were 4 years ago in your business and you want to age 8 years… keep doing it all yourself. If you don’t have the budget, hire someone part time or on a temp basis. This is a great way to check out a future prospect for full time. (click “Next” above or below)

    Afraid of hiring the wrong person

    ResourceThis is entirely legitimate and I have made this mistake several times. People will always be on their best behavior when you are about to hire them then they can flip the script once you do. My suggestion is to put everyone on 90 days of probation like large corporations do. This is an excellent tactic because few people can wear a mask that long and this is a long enough period for you to not only gauge their effectiveness but also their reliability and dedication. I would also suggest giving them very little slack. There are times when employees will be late but if it happens twice within that period or they have excuses for not completing their work, they are out. (click “Next” above or below)

    Wasting time training

    Wasting-TimeThis is another legitimate concern. You take the time from your already busy schedule to train someone who ends up leaving or not working out. That’s time you could have been working. Well all is well that ends well or not so well. At least you tried. However, this is NOT the time to give up and hold off for a few months because of this bad experience, you simply have to do it again or if you are lucky you have an employee who thinks like you who can show them. (click “Next” above or below)

    Not able to keep an eye on the person and run the business

    Man looking through binoculars

    If you make one of the qualifications that the person has to be a self starter you can give them some autonomy and if you can’t keep an eye on them get one of your employees to for you by asking them to help them out if they need it and then have a talk with them to get an assessment.

    Ultimately, as your business grows, you want to have the time to focus on expanding. Who wants to remain in the same position forever? The best advice I can give once again is to find one main employee who can do what you do to help you hire and train. They know what you are looking for and can often be a great asset when it comes to hiring employees. Best in business…

    Kevin Ross

  • 5 Ways You May Be Killing Your Business

    Are you a producer, singer, promoter, blogger, writer… whatever kind of small business owner you are this information can help you.

    My name is Kevin Ross and for many years I was a DJ on several radio stations. Truth be told I was good at it but I hated it, I could not be myself and I saw a lot of dirty deals and many of my bosses were not in it for the love of the craft but they were crooks trying to make as much money illegally as they could. You can learn more about me later but to make a long story short, I took what I learned in radio and created a very successful industry magazine called Radio Facts then I morphed the magazine into a successful industry site Radiofacts.com. Thanks to Radio Facts, this June, I will be a seasoned entrepreneur with a business that has lasted 18 years. That’s almost impossible for a small minority business in the music industry. There are MANY things that I have learned over the years with my first business that could have saved me a TON of Time a TON of frustration and a TON of MONEY. We have thousands of people on our mailing list, several with their own small businesses and I see the same common mistakes over and over and over…. Don’t get me wrong I LOVE being in business for myself and would not trade it for the WORLD but you have to make sure you are satisfying your passion if you are in business for yourself otherwise you might as well get a regular job.

    The rules that generate success can often be very different for minority entrepreneurs because we don’t often have the resources to build our businesses. By “minorities” I mean anybody besides white men. Because of our lack of resources, we often help and aid each other in business to remain alive and well in the world on entrepreneurship. Nevertheless there are some HORRIFIC mistakes we often make that sabotage our businesses for years that we may not be aware of. This past June, I did a hardcore beta test of my business in every aspect using some of the excellent free tools to help my business grow and prosper. Using these tools, I’m proud to say, revenue has tripled over the last few months. To help you… I came up with several Great Tips to Improve Your Business and Make Money from a minority business owners perspective. If you have ever wanted to be in business, I am confident these tips will not only help YOU they will greatly help your BUSINESS. (click “Next” above or below to see the tips)

    Kevin Ross[email protected]

    1. Doing “Favors” and “Hook-ups”

    blogwallet

    The best way to destroy a money making business? Give product away for FREE. if someone asks you for a massive discount or services for free they are completely disrespecting YOU and what YOU DO. One of the BIGGEST mistakes I made with my business from day one was doing “favors” giving people things for free with the (mostly fake) possibility of them bringing business later. It’s the oldest trick in the BOOK. I call them “Carrot Danglers” because they treat you like a dumb science project, they dangle the carrot in front of you and string you along until you are exhausted with no reward in the end. Some of them are SO good they create the impression they are helping you by giving you the opportunity to help them. TELL ANYBODY COMING TO YOU FOR anything for FREE and MASSIVE DISCOUNTS to take a long walk on a short pier. Here are a few of the reasons you should not walk but RUN from these people:

    • They are bad for the self esteem of your business
    • They don’t have the money now but do you have the business now?
    • It’s a win/lose situation and the “win” is NOT in your favor
    • You are being misled, lied to and used moreover what if they tell other potential clients (and they will) they got your service for free or for a massive discount?
    • The person will NEVER see the monetary value in what you do from the point you give them something for free, this is the same as sleeping with someone on the first date. They know the value of your BRAND that’s why they contacted you but they have screwed your business in order to get that value for free… what’s left?
    • Is your rent or mortgage free? Does the bank give you “Hook ups?”
    • Simply tell them “NO” and say “I have to go.” You don’t even have time to have a conversation with someone who does not respect your business. Respect YOURSELF and YOUR business and clients will respect YOU.
    • Ask them to go into a Gucci store and ask for something for free. They will get a “free” trip by security and be shown the door.

    2. Chasing Dead Clients

    blogwallet

    This past year, I made a decision that I was not going to call clients or potential clients who didn’t return my calls after 2 tries. It’s a waste of your time and energy to pursue people who don’t believe in your brand or perhaps they don’t believe in you. MOVE ON. Ideally, your brand should be generating clients if you are reaching your target but if you have to make calls understand how this can drain you and your business. There are many people who will support you ONLY because they like you. That’s mostly how the entertainment industry works but other industries like online blogs and sites based their advertising on unique visitors, they may not even know the site owner but if he or she has enough “uniques” that qualifies for major advertising. I also talk about “Running From Some Clients” this details difficult clients in perspective.

    3. Corrupt Competition

    blogwalletCompetitors can be ruthless and clients can have a bit of fun telling you what they are saying about you. My competitors for example, steal content and pictures from my site and take credit for it… I know everything my competitors say about me to my clients and much of it is absolutely idiotic. Two competitors in particular ask my clients “Why are you advertising with Kevin?” How stupid is that? Then they get cussed out and rightfully so. The competitors are idiots because they think by making my clients “aware” that they know they are supporting my brand will generate automatic support for them. Truth be told their brands SUCK but they are too lazy to fix THAT or perhaps they don’t know how and that’s why they are not getting support in addition the client gets pissed when being questioned about how they spend their budgets so the dumb competitor digs himself or herself deeper into the grave.

    4. Know Your Audience

    blogwallet

    This is OUTRAGEOUSLY important and believe it or not MANY entrepreneurs DON‘T know their audience they target their audience based on their own thoughts or beliefs. Major mistake. Programming radio taught me how important it is to know your audience. I describe many ways you can discover who your audience is.

    5. Hire Duplicate “You’s”

    blogwallet

    You must and I can’t say this enough you MUST hire other people and you MUST delegate. The people you hire should be self starters. Excuses and flipping the script are not acceptable, if they can’t do the work you show them on their own they have to go. Find people who can mimic you and who think like you do. If you try to do everything yourself your business will never grow.

    Some of the OTHER topics covered:

    • Why your Business won’t Grow
    • Why it’s best to walk away from some Clients
    • Find out what competitors are saying and doing behind your back
    • Ways to grow your business and rise above competitors
    • Now that you’re making money Do THIS ….

    and more, order your copy early for this eBook “Make Money: Learn the Ways to EARN.” It will be $10.95 next week. If you pre-order now, you will get a link via email with the eBook next week (March 1, 2012)

    Kevin Ross
    http://radiofacts.com

  • Beware of the False Potential Customer…

    Wasting-Time

    We have all seen and dealt with potential customers who truly waste our time. Truth be told, they usually catch us with our guard down when times are hard for us. What is a False Potential Customer? Here are some clues:

    1. They want to talk to you but their questions are above and beyond information that you should be providing.

    Minolta DSC
    Minolta DSC

    They ask you questions like, how many people are in your database or can you provide them with numbers of previous clients. This may not seem like a huge request but it depends on how established your business is. See if they ask you these questions as well… The best way to eliminate this is to always be on the run. When they call, tell them you are about to go into a meeting but you have a minute so that they can get to the point.

    2. They ask you to evaluate or review their product..

    free

    BIG NO, this is the BIGGEST sign of a false customer. If you are a consultant then they need to pay for your expert opinion. Who has time to do this? This could be a trick for these people to take your advice and leave you in the dust while they use the information that you gave them to do the work themselves.  They may even be smart enough to brag about how much they love what you do first. I call this “Dangling the Carrot.” It’s an effort for you to think you are may get their business if you help them. Don’t fall for it. Tell them you will be glad to evaluate their product once the account is established.

    3. They ask you for references on competitors.

    shrug-362x224

    Do you see this train coming? Most people will tell you never say anything bad about your competition but in this case it may bite you in the ass. This person is letting you know they are not loyal to your services. This is a great warning. If you say good things about your competitor, it may give them the deal. I play coy in these situations. I act like I just don’t know. Why are you asking me about my competition anyway? Don’t fall for this.

    4. They tell you they have to get back to you after they meet with the other partners..

    Wasting-Time

    You can eliminate this problem IMMEDIATELY by letting your first question be “Do you have budget available now?” If you are not talking to the person who has control of the purse strings you are wasting your time. If they tell you they don’t have their budget ready yet.. kindly tell them to call you when they do. “Why don’t we talk when you’re ready to do a campaign so that I can advise you better?”

    5. They string you along

    Minolta DSC
    Minolta DSC

    If you have an established business and your customers are aware of it, when they call you, they should be ready to do business. Not waste your time. When they say things like, “I will get back to you” chances are they won’t but even if they do (which is rare) don’t wait for the call or pursue it. If they are serious and they have budget they will reach out to you.

    Wishing you the best in business

    Kevin Ross

  • Entrepreneur: Knowing When to Close Shop

    I just saw a longtime friend be forced out of his business. He basically lost everything and had to even move back to his hometown to live with his parents. He told me that he is humiliated.

    At one time he was very successful but a change in the economy and for what he was doing brought a whole new set of challenges before him. Could he have saved the business? Sure he could have but his ego wouldn’t let him. He considered himself an expert in his field and refused to listen to others. In addition, he failed to pay attention to changing trends, the fact that he was getting older in a youthful business and that he was losing touch as he failed to surround himself with the right people in his business. He went from a hugely successful business to barely keeping his head above water to drowning and watching the eminent death of the business he had built from the ground up. He literally broke down in tears.

    As entrepreneurs, we can only do so much and we don’t have all the answers. We have our strengths and we have our weaknesses but we are not Supermen/women, fortune tellers or money trees. The first sign of a failing business (yes, even in this economy) is a cash flow problem. People will say, isn’t that EVERYONE’S problem? No, it’s actually not and we need to stop comparing our businesses to everyone else and limiting ourselves to what we assume is the norm. Why can’t we have a business that does NOT have a cash flow problem? There are several businesses that don’t worry about paying bills and/or making payroll. There are owners who take extravagant vacations and there are owners who are not begging for business. You would be amazed at how they are often very frugal (that’s another post) but it’s certainly very possible. While this can’t be all of us it’s certainly achievable (depending on what you do and how valuable customers perceive you and/or your product). The first and most important step is we must always think BIGGER and understand we don’t always just have 1 passion. That’s what makes us “Entrepreneurs” and the very reason that we don’t work for others. We have the ability to create our own destinies. Notice I said “Destinies” as in the plural form.

    I have to admit, It was very difficult to see a man so broken. He is depressed and he feels like a failure. I can sympathize with him because I have been there too. Many of us look at our business like a relationship. We nurture it and watch it grow and if it dies on us it’s no different than losing a valuable relationship with someone. It goes back to the “train-on-the-tracks-and-paralyzed” theory I was talking about in another post. There are those times when business has its ups and downs. Of course we want the ups to remain for the longest period of time but unfortunately, outside factors beyond our control can take precedent often preventing that from happening. What do you do when the down periods last TOO long or appear to be lasting longer than usual? You have to evaluate the business, how you feel about it, the economy of the business, trends and where you are as far as your passion to do it.

    An entrepreneur certainly can experience wonderful highs but those lows can also make quite an impression on us. We are MARRIED to what we do as entrepreneurs and if your relationship with your business has soured it’s time to do one of two things: Morph it or Divorce it. Sometimes we are behind the trends and so busy with the day to day that we are missing something. Perhaps our business has lost its appeal to us and it has now become a “job.” One that, like most people who work for someone else, we don’t look forward to doing everyday. For an entrprenuer that’s a double whammy because we can change our situation. To run a business that we don’t like doing is a recipe for disaster.

    I can tell you I have experienced that true passion in my business or rolling out of bed with a huge smile on my face and I’ve also experienced that low of sleeping an extra hour or more to AVOID running my business. It’s the greatest of feelings to do what you love doing, getting paid for it and you own it. The old saying is true: Do what you LOVE and the money will come.” I have never heard anyone say “Do what you HATE and the money will come” (laugh). I read a very interesting story of a man in black enterprise who was an attorney, mostly because his parents wanted him to be one. He was successful but he hated doing it. He wanted to bake cakes. When he told friends about this some laughed but people who sampled the cakes he made thought it was a great idea. He left his attorney job and has one of the most successful cake businesses on the east coast. Another attorney, I was reading about in the LA Times left his corporate job to use an old beat up church as a place to create counseling and to show interest in at-risk youth bound for gangs. He went from cushy corporate job to mopping smelly urinals and sweeping up huge dead rats to build and achieve the business for his passion and he LOVES it. What is your passion…. NOW? Is it the same as it was a few years ago. Do you look forward to running your business? Is it taking it’s toll on you? Just know that if you started and succeeded at one business, you already have the tools to do it again. Don’t wait until you are completely discouraged because you are so burnt out on what you are doing, save that energy to light the flame under your next venture. Nothing ventured nothing gained. Use your down/free time to make the necessary moves to start your new business and look forward to the day when you can (for the first time or once again) leap out of bed with the greatest smile on your face ready to face a great business day with customers coming to YOU for your services in droves. it IS possible!
    Wishing you the best in Business