black entrepreneurs are confident in many key areas of running their businesses, including handling finances, knowing when to hire and manage employees, according to a new survey from TD Bank, America’s Most Convenient Bank®. Life after black entrepreneurship and personal finances present a different story: More than one-quarter (26 percent) of black entrepreneurs are not confident they will have enough savings to retire comfortably.
Baby boomers, for whom retirement is on the horizon, are the least confident when it comes to their retirement savings, with 28 percent saying they are not very or not at all confident that they have enough savings, compared with 21 percent of millennials.
A key factor in this lack of confidence could be that on average, baby boomers started their current business at 43 years old, whereas millennials began their business at an average age of 26 years old, giving these younger adults more time to grow the business and invest in their retirement funds.
The TD Bank small business survey asked more than 660 black entrepreneurs nationwide about their management experience, how and when they started their business, confidence in major business tasks and areas where they need advice or help.
In terms of plans for retirement, nearly half (47 percent) of business owners said they do not yet have a plan in place, while approximately one-quarter indicated they would close the business. Furthermore, 27 percent of business owners who started the company from scratch said they plan to close their business when they retire, compared with only 8 percent of those who took over an existing business.
Fifteen percent of business owners overall said they would transfer ownership of the business to family or co-workers.
“Building a small business is hard work, and it can be easy to get caught up in daily tasks such as paying invoices or increasing sales, but smart business operations need to consider the future, including the retirement of the owner,” said Jay DesMarteau, Head of Small business Banking, TD Bank. “Just as those in the workforce should invest in themselves through retirement savings, business owners need to have conversations about retirement and prepare for the future to ease the transition, whether that be closing or selling the business or passing it on to a family member.”
Small business Management Skills
According to the survey, 72 percent of black entrepreneurs were employed in the workforce before opening their business, but just 51 percent had management experience or expertise. Generationally, 63 percent of millennials started their business without management experience, compared with only 49 percent of Gen Xers and 46 percent of baby boomers.
Despite only one-half of black entrepreneurs having previous management experience, 84 percent personally handle finances/accounting for their business, and 72 percent are extremely /very confident in their ability to do so. Millennial black entrepreneurs are the least confident in this area, with 60 percent saying they are extremely/very confident, compared with 72 percent of Gen Xers and 76 percent of baby boomers.
To learn more about managing their business, black entrepreneurs turn to a variety of resources. Twenty-four percent of millennials say they have used a local or regional small business association, 21 percent of Gen Xers have taken a college financial or small business course and 24 percent of baby boomers have attended a financial seminar or workshop.
Even though some business owners sought some type of continuing education or professional development, 56 percent of all respondents have not taken any action to learn more about managing their business.
black entrepreneurs Seek Advice
Although many black entrepreneurs indicated a high level of confidence in handling finances, human resources and other aspects of business management, many are still looking for advice on how to run their businesses. Millennials are most likely to seek insights on how to expand /grow their business (43 percent) and how to handle finances/accounting (35 percent), while Gen Xers and baby boomers are most likely to want help with marketing/advertising strategies for their business (35 percent and 32 percent, respectively).
The survey revealed that the majority of business owners (73 percent) do not have a financial advisor or dedicated banker for financial planning and small business needs.
Instead, most black entrepreneurs go to family and friends for advice (45 percent), followed by the Internet (36 percent).
“black entrepreneurs are likely to be experts in their respective fields, whether it’s app development, dentistry or catering, but they might need a hand from an outside expert in knowing how to expand, get a loan or buy new equipment,”
DesMarteau said. “By engaging a financial advisor, black entrepreneurs unlock access to custom tools and advice for managing their finances, including knowing when to seek additional funding to help them grow smartly.”
To learn more about TD Bank, America’s Most Convenient Bank, stop by a store, visit us at www.tdbank.com, find us on Facebook at www.facebook.com/TDBank or on Twitter at www.twitter.com/TDBank_US.
Survey Methodology
The study was conducted among a nationally representative group of black entrepreneurs between March 30 and April 6, 2015. Included were small businesses of $5 million or less in revenue, and 100 employees or less. The sample size of 667 has a margin of error of +/- 3.8 percent. The survey was conducted by Vision Critical.
About Vision Critical
Vision Critical provides a cloud-based customer intelligence platform that helps companies build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight.
About TD Bank, America’s Most Convenient Bank®
TD Bank, America’s Most Convenient Bank, is one of the 10 largest banks in the U.S., providing more than 8 million customers with a full range of retail, small business and commercial banking products and services at approximately 1,300 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Bank and its subsidiaries offer customized private banking and wealth management services through TD Wealth®, and vehicle financing and dealer commercial services through TD Auto Finance. TD Bank is headquartered in Cherry Hill, N.J. To learn more, visit www.tdbank.com. Find TD Bank on Facebook atwww.facebook.com/TDBank and on Twitter at www.twitter.com/TDBank_US.
TD Bank, America’s Most Convenient Bank, is a member of TD Bank Group and a subsidiary of The Toronto-Dominion Bank of Toronto, Canada, a top 10 financial services company in North America. The Toronto-Dominion Bank trades on the New York and Toronto stock exchanges under the ticker symbol “TD.” To learn more, visitwww.td.com.
