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  • Proven Tactics for Finding Reliable and Honest Freelancers

    The freelance and gig economy has exploded over the past few years and while this can be great it can also be challenging. There are many people on the freelance sites who are FOS and not who they say they are.

    As businesess owners, we don’t have time OR money to waste so it’s impoerative that you set yourself up to win when it comes to hiring freelancers online. I’ve made many mistakes doing so and this is what I have concluded.

    Hiring freelancers online can be an efficient way to get tasks done, especially when you need technical help or creative services. However, platforms like Fiverr come with their own risks.

    The allure of quick results and low prices may sometimes blindside you into making hasty decisions or trusting the wrong individuals. My experiences hiring freelancers have taught me some valuable lessons, and I’m sharing them with you to help navigate these tricky waters. From rushing into decisions to avoiding unnecessary upsells, here’s what you should keep in mind to protect your time, money, and your website.

    Take Time to Think Before Making Decisions

    Whenever you’re in a position to make a significant decision, especially if it could potentially harm you or your business, always take a moment to reflect.

    It doesn’t matter how urgent the freelancer makes it seem—your response should be, “Let me give that some thought, I’ll get back to you.” This simple phrase will buy you valuable time to think through the situation thoroughly. More often than not, you’ll arrive at a better conclusion by not rushing the process.

    For instance, I recently hired someone from Fiverr who claimed that an emergency required immediate attention on my website. They pressured me into making a snap decision because they supposedly had other clients waiting. I later realized that this was merely a tactic to force a decision. Avoid making decisions based on someone else’s timeline if it’s not going to benefit you directly.

    Never Give Full Administrative Access

    One of the most important lessons I’ve learned is to never give freelancers complete administrative access to your website. Handing over the keys to your site is like giving someone your debit card with the PIN and hoping they only take what they said they would take.

    Trust must be earned and if you MUST fork over this important information, create a sub account for them and NEVER give them YOUR log in info. At that point, a complete stranger could own your business.

    This is not to say all “developers” are bad but I’ve come across more bad ones than good ones, even when they have great ratings. It is imperative that you know.. they could drain your affiliate income, steal traffic, or even inject malware into your system.

    Always insist on limited access. If they need admin rights to fix something, arrange a Zoom call where they can walk you through the changes instead. If they say no, they are letting you know all that you need to know. They want access to your entire business but they won’t let you see what they are doing or will do?

    I once made the mistake of granting a freelancer full admin access, only to find that my affiliate earnings plummeted after they “fixed” something. When I reverted their changes, my earnings went back to normal, and I realized how risky giving away full control can be.

    Be Wary of the Upsell

    Some freelancers may try to upsell services that you didn’t ask for, making your simple job unnecessarily complicated. This happened to me when a freelancer, after gaining access to my site, suggested they could set up something that would require 15% of my profits.

    Not only was this an annoying upsell, but after allowing them to implement their changes, my earnings significantly dropped. Upselling often benefits them, not you. Always stick to your original plan, and don’t get pulled into unnecessary business partnerships.

    Investigate Beyond Reviews

    Reviews are helpful but not always reliable. Some people may leave great reviews simply because they didn’t want to deal with the hassle of complaining, while others might be silent out of frustration.

    I personally make sure to leave detailed reviews, especially when a freelancer didn’t meet my expectations. Good reviews don’t always guarantee good work, so take the time to investigate why someone may have left a glowing review.

    I learned that even if someone has stellar reviews, if they don’t do a good job for me, I’m going to make sure my feedback reflects the reality of the situation. This not only helps the next person but ensures freelancers remain accountable.

    Insist on Video Calls

    If you’re working with a freelancer, insist on having a video call before they start work. A red flag is when they refuse or give an excuse like a “broken camera.”

    If someone is unwilling to be seen, it’s usually a sign that they are hiding something. Trust your instincts in these situations. There have been countless times when freelancers told me their camera was broken, which made me question their credibility.

    In one case, I did a video call with someone, and their refusal to turn on the camera made me uncomfortable. From then on, I made it a rule: if they can’t be seen, I’m not hiring them.

    Always Negotiate Pricing

    Never accept the first price a freelancer offers. Always try to bring the price down and tell them that if they do a good job, you’ll continue to hire them for future work. This approach protects you in case the freelancer turns out to be unreliable, buying you more time to figure out the situation.

    I can’t count how many times a freelancer promised they could do a job only to later admit they didn’t know how to do it after I’d already committed to paying them. When this happens, it’s a complete waste of time and money. By negotiating upfront, you set the tone for the project, making sure they respect your time and resources.

    Don’t Hesitate to File Complaints

    If a freelancer doesn’t do what they promised, don’t hesitate to file a complaint. Fiverr has a customer service system in place for disputes, and you should absolutely use it if needed. Even if you’re frustrated, don’t just give up—get a refund or reach out to Fiverr’s support. Additionally, leave an honest review to ensure other users don’t fall into the same trap.

    A freelancer I worked with once tried to upsell me, completely derailing the project. After the job was done, I left an honest review, despite their good ratings from others. By doing so, I helped protect others from going through a similar experience. It’s essential to hold freelancers accountable, especially if they are trying to take advantage of customers.

    Conclusion

    Hiring freelancers from platforms like Fiverr can be an effective way to get work done, but only if you take the necessary precautions. Don’t be pressured into making hasty decisions, always limit access to your site, and be wary of upsells. Investigate freelancers thoroughly and insist on video calls to establish trust. Most importantly, negotiate pricing and don’t hesitate to file complaints if things go south. By following these guidelines, you’ll minimize risk and increase the likelihood of a positive outcome.

  • Audiomack x Groover offer ‘guaranteed feedback’ for indie artists

    Audiomack, the leading music streaming service in 17 African countries with artists across the globe, is partnering with Groover, a music platform that connects independent artists with music curators and industry professionals for valuable feedback and coverage to provide more opportunities for artists to promote their music and grow their careers.

    Audiomack x Groover offer 'guaranteed feedback' for indie artists

    🎁 Audiomack artists get a 15% discount on their first campaign with code AUDIOMACKVIP

    Get your music heard.

    Groover connects artists with top curators, radios, and labels looking for emerging talent. Artists can submit their music using Audiomack links directly through Groover, gaining guaranteed feedback along with opportunities for coverage, visibility, and recognition

    Who will hear my music?

    Artists can choose from Groover’s selection of over 3,000 top playlist curators, blogs, radio stations, record labels, and industry professionals.

    Over 450K artists use Groover, and to date, they have received over 5M pieces of feedback, 1M shares (e.g., playlist adds, reviews), and 1K label contracts.

    How do I submit?

    Once your music is on Audiomack, use Groover’s web platform to submit your new release in seconds. Audiomack artists get a 15% discount on their first campaign with code AUDIOMACKVIP

    Getting Started

    1. Create Your Account: If you don’t already have one, sign up for a Groover account.
    2. Submit Your Music: Send curators Audiomack links to your best tracks.
    3. Receive Feedback: Get your music listened to, and receive valuable insights and feedback from industry professionals.
    4. Get Coverage Opportunities: Use potential playlists, blogs and radio placements to boost your music’s reach.

    Audiomack is always looking to provide independent artists with resources to help kickstart their music careers. The streaming service introduced Sponsored Songs in July, a program designed to help burgeoning artists reach new audiences and avoid black market streaming farming schemes. Audiomack also introduced a partnership with Mogul to help artists track and recover their royalties.

    Upload to Audiomack today to share your music with millions of listeners around the globe for free, then use Groover to get your music heard by the best curators and industry professionals, guaranteed.

    For more information, like how to use Groover and what curators you can submit to, learn more on Groover and check out the following resources:

    Join over 450k+ artists already using Groover all around the world today and get 15% off your first campaign with code AUDIOMACKVIP

  • Connyct, Warner Music Group Partner to Bridge Online-Offline for Digital Natives

    What if social media could step beyond mere media consumption and instead create communities and bring people together? Linking online content with communities and real-world experiences, the new social app Connyct ‘connects’ real people with real passions, all powered by a proprietary platform integrating an extensive library of licensed music clips through a landmark partnership with Warner Music Group (WMG).

    Connyct Partners with Warner Music Group to Bridge Online and Offline Experiences for Digital Natives

    Unlike traditional social networks, Connyct (pronounced kuh-nekt) meets the market demand for closer connections and streamlined community coordination. Launching exclusively to college students (.edu required), the app provides a digital space exclusive to students, where they can create and consume content, interact freely, plan adventures and parties together, discover and pursue their passions, and seamlessly blend online connection with real-world activities.

    Front and center of Connyct’s mobile short form platform technology is the innovative Events Center, powered by video, with an extensive library of licensed music clips. Hosting or going to a party? Make a video featuring your favorite song as you get ready and share it with your crew to get everyone hyped up for the night.

    “We created Connyct to spark joy and excitement around real-life experiences, a digital reflection of your favorite times,” says CEO & Co-Founder Matthew Berman. “We’re all about connection and discovery, meant to help users find people who share the same passions and want to publicize events to enjoy them with their friends. Our partnership with WMG takes this vision to the next level, allowing students to soundtrack their college experiences with an incredible array of music.”

    “Music is the heartbeat of the college experience, and Warner Music Group is committed to ensuring that our artists’ music is available wherever their fans are,” explains Rachel Scarpati, Vice President of Digital Strategy & Business Development at Warner Music Group. ”Connyct has created an innovative platform that amplifies this connection, offering students a space to integrate music into their social lives. We’re excited to see how this partnership will bring music and community together in a whole new way.”

    “Connyct is more than just a playground for music-loving content creators,” adds David Polinsky, Chairman and Founder of Connyct. “Connyct is a purpose-built technology platform that champions user rights, safety, privacy, transparency and fosters authentic engagement. Connyct prioritizes giving users control over their content and visibility and never selling or sharing their personal data.”

    Ian Gunther, an NCAA gymnastics champion and Stanford graduate, who is drumming up support with college students for Connyct’s launch added: “We know how important it is to have a space where you can be yourself without the pressure of external judgment. Connyct is that space.” 

    Connyct will be available for download on the iOS App Store in the coming weeks, exclusively at select universities. Visit Connyct.com to sign up for the waitlist.

  • Ecolab to Receive 2024 ELC Corporate Award for DEI Excellence

    The Executive Leadership Council (ELC), a leading global organization for Black CEOs, senior executives, corporate board directors, top entrepreneurs, and thought leaders, has announced that Ecolab will receive the 2024 ELC Corporate Award. The award will be presented during The ELC Recognition Gala on October 3, 2024, at the Marriott Marquis in Washington, D.C.

    The ELC Corporate Award recognizes companies that demonstrate exceptional partnership, collaboration, and dedication to diversity, equity, and inclusion (DEI). Ecolab is being honored for its strong commitment to embedding DEI across its operations, from talent recruitment and development to customer and supplier engagement.

    “Ecolab’s unwavering focus on creating an inclusive workplace where diversity, equity, and inclusion are ingrained in everyday practices sets a remarkable example,” said Michael C. Hyter, president and CEO of The Executive Leadership Council. “Their efforts to foster a culture where all employees feel empowered to be their authentic selves have made a significant impact both within their organization and beyond. The ELC is proud to recognize Ecolab’s leadership in driving sustainable DEI progress.”

    Ecolab has made it a priority to create a workforce that reflects the communities it serves. The company is committed to initiatives such as maintaining pay equity, expanding diverse talent pipelines, and increasing gender and racial/ethnic diversity in management positions by 2030.

    The company’s DEI efforts have earned numerous accolades, including being named a Top 50 Company for Diversity by Fair360 (formerly DiversityInc) and receiving the Human Rights Campaign’s “Equality 100 Award” on the Corporate Equality Index for 11 consecutive years.

    “For more than a century, Ecolab has embraced opportunities where others see challenges,” said Christophe Beck, Ecolab’s Chairman and CEO. “The ELC has inspired us to elevate our Black talent and foster open dialogue among leaders across our organization. We hope Ecolab can serve as an example that business success, innovation, and growth are deeply connected to diversity, equity, and inclusion.”

    The 2024 ELC Recognition Gala, themed “Unstoppable Together,” is the highlight of The ELC Gala Week, celebrating the achievements of Black executives and supporting the next generation of Black leaders. The week features several high-profile events, including the gala, which honors outstanding individuals and companies for their leadership and commitment to DEI excellence.

  • Inclusive Talent Strategies: A Key to Business Success

    In collaboration with Spelman College, Tapestry Networks hosted a knowledge exchange on reimagining the future of talent, bringing together corporate executives, faculty, and students. The event, held on Spelman’s Atlanta campus during National HBCU Week, explored how businesses are transforming their talent strategies to meet the demands of shifting workforce demographics, rising expectations from younger employees, and rapid advancements in technology. Corporate leaders and board members from more than 40 organizations, including Accenture, AIG, Boston Scientific, Cigna, Google, Salesforce, Warner Brothers, and The Coca-Cola Company, participated in the dialogue. Representatives from Spelman College, Morehouse College, Morehouse School of Medicine, Georgetown University, and Brown University also contributed.

    The consensus among participants was clear: companies must invest in inclusive talent pathways or risk being left behind. “Corporations are seeking talent that challenges their thinking,” remarked Dr. Marsha H. Ershaghi, Managing Director of Tapestry Networks. “They are doubling down on talent investments because they understand the strategic importance of inclusivity in shaping the future of their workforce.” Curiosity and the desire to make a meaningful impact were highlighted as key drivers for the career paths sought by today’s students.

    The healthcare sector, facing a critical talent shortage, served as a case study. Dr. Valerie Montgomery Rice, President and Dean of Morehouse School of Medicine, emphasized the importance of inclusive education in improving health outcomes, noting that patient-provider relationships are strengthened when race, ethnicity, and gender are reflected. Dr. Elizabeth Cameron, Senior Advisor to the Brown Pandemic Center at the Brown University School of Public Health, underscored the need for public-private partnerships to create learning opportunities within the healthcare ecosystem. Gabrielle Evans, a Spelman alumna and Health Equity Scholar at Brown University, shared her personal journey, inspiring corporate leaders with her foresight.

    Spelman College President Dr. Helene Gayle reflected on the importance of diversity in the workforce. “Global trends show that a diverse workforce is the future, and employees want to see that diversity in their work environments. The most productive workplaces will be those that embrace the unique contributions of every individual, allowing them to bring their authentic selves to work.”

    The discussion also addressed the distinct challenges faced by Black Americans in the workplace. One participant remarked, “The workplace experiences of Black Americans are often shaped by racial or ethnic discrimination, bias in hiring, and evaluations that don’t fully recognize their contributions, leading to fewer opportunities for advancement. We need to examine these systemic issues and create meaningful change.”

    The event showcased the importance of inclusive talent strategies for business success, as well as the critical role of education and corporate investment in shaping a diverse and dynamic workforce.

  • Introducing Hook: The AI Music App for Remixing and Sharing Songs

    We created Hook for anyone who loves music and wants to make it a part of their personal expression. With Hook, you can join a vibrant community of music enthusiasts and craft fun, authorized short-form remixes of your favorite songs.

    Introducing Hook: The AI Music App for Remixing and Sharing Songs

    VIDEO LINK: Watch Here

    Making your own remix is easy. With our Hook Studio, you can browse our extensive library of licensed music and select up to a 30-second clip of your favorite track to remix. Using our AI-powered music effects, you can add a personal touch to make your hook stand out:

    • Mashups: With just one tap, you can create your dream mashup. Preview and fine-tune the mix to create something entirely unique.
    • Music Filters: Instantly change the genre or mood of your remix with our filters. Turn a rap track into a country remix, or adjust the intensity to match your vibe.
    • Sound Effects: Speed up or slow down your song, add reverb, or boost the bass to make your remix pop.
    • Video Customization: Complete the experience by adding custom cover art, or match your hook with your own video or photo.

    Once your hook is ready, share it with the world on the Hook app or directly to your favorite social platforms like TikTok, Instagram, and WhatsApp.

    In addition, you can explore remixes created by others in the Hook community through our Explore feed or Discover page. As a music-first social platform, Hook gives everyone an exciting, new way to express themselves creatively, offering the opportunity to become a music creator on a global scale.

    Empowering Artists and Creators

    Before Hook, creating unique versions of songs often required complex software, and when unauthorized remixes were posted on social media, no one benefited — not the original artist, remix creator, or other rights holders. Hook changes that by providing a simple, intuitive platform for creating remixes, all while ensuring that artists and rights holders are compensated fairly.

    “Our team is incredibly proud to introduce Hook to the world,” said Gaurav Sharma, Founder and CEO of Hook. “Hook transforms how fans engage with music, making listening an interactive and creative experience. For artists, it offers new opportunities to grow their reach and unlock fresh revenue streams. We’re excited to lead this evolution in music expression and creativity, and can’t wait for people to experience music in a whole new way with Hook.”

  • Connyct Partners with Warner Music, Bridging Online and Offline for Digital Natives

    Connyct, a new mobile short-form video app focused on building communities, has teamed up with Warner Music Group (WMG) to bring major-label music clips to its users ahead of its official launch. This partnership is set to enhance the content creation experience, allowing users to integrate music from WMG’s extensive catalog into their videos.

    Connyct

    Unlike conventional social media platforms that focus on passive content consumption, Connyct (pronounced “kuh-nekt”) is designed to foster meaningful connections and unite people both online and offline. The app is exclusively available to college students, requiring a .edu email address to join. It provides a unique digital space where students can create and share videos, interact with peers, plan events, and blend their online interactions with real-world activities.

    At the heart of Connyct’s platform is its innovative Events Center, which is powered by video and integrates licensed music clips. Whether users are hosting a party or attending one, they can create videos featuring their favorite songs, building excitement and sharing the vibe with their friends.

    Matthew Berman, CEO and Co-Founder of Connyct, said, “We built Connyct to bring joy and excitement to real-life experiences. It’s a digital reflection of your best moments. Our partnership with WMG allows students to enhance those experiences by soundtracking their lives with incredible music.”

    Rachel Scarpati, Vice President of Digital Strategy & Business Development at Warner Music Group, added, “Music plays a pivotal role in the college experience, and we want to ensure our artists’ music reaches fans wherever they are. Connyct’s platform offers a new and exciting way to merge music with community, and we’re thrilled to be a part of it.”

    David Polinsky, Connyct’s Chairman and Founder, emphasized that Connyct prioritizes user safety, privacy, and authenticity. “Connyct is more than just a hub for music-loving creators. It’s a purpose-built platform that gives users control over their content and privacy, with no data selling or sharing,” he said.

    Connyct is set to launch soon, initially at select universities. The app will be available for download on the iOS App Store. Students can visit Connyct.com to join the waitlist and be among the first to experience this new way of connecting.

  • Audius Revolutionizes Music Marketplace with Direct Fan-to-Artist Payments

    Audius, the leading decentralized music community and discovery platform, has announced the global expansion of its groundbreaking monetization feature, previously available to select artists. This innovative tool allows any artist to set their own pricing and manage the sale of their music directly, enabling fans to support their favorite musicians through seamless payments. Fans can now use their credit cards to send payments in USDC, which artists and rights holders can convert into any currency of their choice.

    Audius

    As part of this marketplace expansion, Audius will now allocate 10% of each payment to the Audius community treasury. The use of these funds will be determined through on-chain governance, with a proposal currently pending final approval.

    “We’ve been impressed by the creative ways artists have utilized our marketplace to engage with their fans and unlock new revenue streams,” said Roneil Rumburg, Co-Founder and CEO of Audius. “From selling music downloads to hosting innovative contests, artists have customized the platform to suit their unique needs.”

    The Audius music marketplace was first introduced in beta in November 2023, with over 100 artists taking part. One early adopter, producer Kato On The Track, quickly generated revenue by selling downloads of his music and beats.

    “I enjoy being an early adopter of forward-thinking platforms like Audius,” Kato said. “It allows me to build new fan communities and interact with them in ways that aren’t possible on other music platforms.”

    Rapper MadeinTYO also embraced the platform, selling beats and challenging his fans to create songs with his stems, which they uploaded back to Audius. He later selected a winner and flew them to Tokyo for a studio session and a chance to explore the city with him.

    “Today’s artists need to create memorable, meaningful experiences for their fans,” said MadeinTYO. “Audius offers a unique space for me to connect with fans while keeping the focus on the music.”

    Several independent record labels and distributors have already partnered with Audius, including DistroKid, EMPIRE, Nettwerk Music, Ninja Tune, Merge Records, Ampsuite, Circus Records, Anjunadeep, and Anjunabeats. Last month, Audius also signed a licensing deal with Kobalt, one of the world’s largest independent music publishers. Earlier this year, Audius secured agreements with top performing rights organizations ASCAP, BMI, SESAC, and GMR.

  • Music Tectonics Expands 2024 Conference, Launches New Creator Fair

    Music Tectonics, the popular beachside conference celebrating music innovation, has revealed its expanded 2024 lineup, now featuring an exciting new Creator Fair. This year’s event promises dynamic panels that unite the brightest minds in the industry to tackle its biggest challenges, trends, and opportunities.

    Music Tectonics

    Key panel highlights include:

    • License to Generate: Featuring Bill Colitre, Andrew Batey, and Billboard’s Kristen Robinson, this session explores the opportunities for rights holders in AI music and the complexities of this new frontier.
    • The State of Music and Gaming: Panelists from Riot Games, Epic Games, and music licensing expert Vickie Nauman discuss the growing synergy between music and gaming, and why it’s seen as a major growth area for labels and artists.
    • How to Scale Your Startup: Tracy Maddux, Sun Jen Yung, and Darryl Ballantyne share strategies for growing a music tech startup, focusing on overcoming unique challenges and achieving profitability.
    • The Current State of Music Tech Investment: A must-attend panel with Phil Quist of CAA/Connect Ventures, Bruce Hamilton of Everybody Ventures, and Amy LaMeyer of WXR Fund providing insights into the latest investment trends in music tech.
    • Bifurcation: The Presidential Debate: Mark Mulligan and Tatiana Cirisano of MIDiA Research debate the future of the music industry, contrasting the traditional streaming-focused model with the rising fandom and creator-centered sector.

    The Creator Fair, a new addition to the conference, will showcase innovative music creation tools from companies like Roland, AlphaTheta, and Artiphon, while highlighting how the creator economy is transforming the music business. Attendees will experience hands-on demos and learn from top creators and tool innovators, such as BandLab and Music.AI.

    “The music industry is being transformed by young creators who are forging their own paths and reshaping the rules,” says Dmitri Vietze, Music Tectonics’ founder. “This new wave of creativity is creating an alternative industry that runs parallel to the traditional one.”

    Supported by companies like Beatdapp, LyricFind, and Mu, the conference offers ample opportunities for networking in a relaxed, beachside setting. “We believe genuine community thrives in inspiring environments, not sterile hotel ballrooms,” explains Shayli Ankenbruck, head of events.

    For the full program and updates, visit the Music Tectonics website and subscribe to the newsletter.

    Notable Conference Sessions Include:

    • Music & Media Tech Investor Chat
    • License to Generate
    • The State of Music and Gaming
    • The Power of Collaboration
    • Sound in 3 Dimensions: The Future of Music is Immersive
    • AI’s Got Talent
    • Swimming with Narwhals Startup Pitch Competition
    • How to Scale Up Your Startup
    • Bifurcation: The Presidential Debate