2. Chasing Dead Clients

This past year, I made a decision that I was not going to call clients or potential clients who didn##Q##t return my calls after 2 tries. It##Q##s a waste of your time and energy to pursue people who don##Q##t believe in your brand or perhaps they don##Q##t believe in you. MOVE ON. Ideally, your brand should be generating clients if you are reaching your target but if you have to make calls understand how this can drain you and your business. There are many people who will support you ONLY because they like you. That##Q##s mostly how the entertainment industry works but other industries like online blogs and sites based their advertising on unique visitors, they may not even know the site owner but if he or she has enough “uniques” that qualifies for major advertising. I also talk about “Running From Some Clients” this details difficult clients in perspective.