Align your personal brand with similar, successful brands.

Carter signed a 10 year, $150 million deal with Live Nation, in which he controls records, tours, strategic marketing, and creative advertising development for companies like Budweiser.  Although later selling the rights to Rocawear, another business venture which he co-founded, Jay-Z still retains stake in the company and heads up marketing, licensing, and product development for the brand.  Shawn says, “All of my businesses are part of the culture, so I have to stay true to whatever I’m feeling at the time and whatever direction I’m headed.  My brands are an extension of me.  They are close to me.  It’s not like running General Motors, where there’s no emotional tie.”