Tag: DON

When we Stop Learning, We Stop Growing

I have always been very adamant about the direction, goals and focus of my business, never letting anyone or anything change that. I realize now that’s a mistake. If you notice, most older business owners think they have their formulas patented when it comes to the success of their business and we don’t. Trends change and we have to be willing to keep up with them and to keep learning or we stop growing. EBONY magazine is struggling and I remember I stopped reading that magazine in the 80s because it never moved past that period. The stories were boring and predictable and the owner John H. Johnson thought the formula that he had been using for decades would continue to work forever and it didn’t. The magazine didn’t hone in early on technology and quickly fell from grace. They have been struggling for years finally making the changes when it was WAY too late. Readers had moved on long before. They want to stick to the tried and true from 65 years ago and do business the way they had always done it. That’s an immediate recipe for failure and disaster.

We get older and we are out of touch if we don’t surround ourselves with education. I passed a music store the other day while walking down the street and the owners where well into their 60s and they had a dirty beige carpet on the floor and paneling on the walls from the 70s (remember that fake wood paneling). There was not one sole customer in the store. Next door was a Mac repair store that was very state of the art, they were packed. As business owners we realize how important our businesses are to us, we are married to them and they are our children. When someone insults your children by saying they are misbehaving you are apt to stand up in defense of your child but what if they really ARE misbehaving?

A man who has rarely been supportive of my businesses and I had a long conversation yesterday and he insulted my business, so I thought when he compared me to other urban industry sites that I don’t consider to be competition for me. Long ago, I surmised he was an arrogant bastard who wanted to see me fail instead of someone who was willing to take the time to tell me the truth. Clients who pay us are certainly valuable but so are the clients who don’t do business with us… especially when we can find out WHY. Yesterday I did something different, I shut up and listened to this man. I took the emotion out and heard what he said for the first time and when he was done, I realized there were at least two or three things that he was right about when it came to my business. Things that I had never explored and needed to in order to grow.

The one thing that older people do which often makes us unemployable is we are indeed set in our ways and not willing to learn or listen to anyone younger. Just about EVERY person that I know who is over 45 is like that and they wonder why they can’t get any work. This man is actually older than me but he works in another part of the industry that is one of my targets. He comes face to face with this side of the industry everyday whereas it much more rare for me. Today I’m working on implementing those changes to grow my business and at the end of the day, I greatly appreciate what he had to say. Sometimes you have to just shut up and listen and realize value is not always monetary.

April 3, 2015
Why You Must Climb Higher when Business is Great!

As entrepreneurs we BEG for a break at times. When all the bills are paid and we have a bit of expendable cash in the bank that’s when we tend to relax but that’s the time to actually GO TO WORK! You’ve been waiting for this moment for a long time, why would you rest? Best believe in a short matter of time you will be RIGHT BACK where you started, struggling to make ends meet if you don’t take advantage of those upswings. Many times, and the experienced entrepreneurs can validate this, when things are going great and sales are great THAT’s the time to hit up those clients who you have not been able to reach. Usually they have an idea of how well you are doing and when it comes to many industries there is a “me too” philosophy. Not to mention your energy is going to be different, you won’t be begging but able to make a better presentation. Nobody wants to be left out when it appears everyone else is following a trend and winning this is the time when your business esteem HAS to be be good and you HAVE to take advantage of it. Don’t wait until all the air is out of your balloon before you get back to work, get to work when things are going great and climb even higher to stretch your 15 minutes of success and build your brand.

My best in business

Kevin

October 6, 2014
Maintain Customer Trust: The Power of Listening

One of my greatest pet peeves is telling someone who I am paying what I want and them telling me that’s not what I want. A couple of years ago, an industry contact got me a great audition with a huge Voiceover agency in NYC. I submitted my first audition and they loved it but they stated the quality was not there and for me to record it again. They even went out of their way to send me scripts. Truth be told, I did not have a professional recording studio in my home and I called one of my old stations to ask if I could use their studios and they were hard up for money and wanted to charge me to use the studio. I was insulted since I had worked there for several years but down the line I realized, I SHOULD have done it. I went to a voiceover “Professional” who had her own cheap studio and when I started to do the reads, she would not give me headphones and she told me I didn’t need them but I KNEW I did. My professional training as a radio announcer and voice actor requires that I hear my delivery. It’s the same as a singer in the studio who has to hear themselves sing so they can make sure they are on pitch and their tones and modulation are on point. At any rate, I needed to get this second tape to the agency ASAP. So I did it in a few reads. I was absolutely not confident that the reads were good and the woman told me I was wrong and that my reads were so good that she wanted to use me for some other projects. This is another one of those situations where I should have used my gut and went to the station instead where I would have had to pay but I would have been in control of my audition and could have stayed there all night if necessary. This woman was in a rush to get me out of there and to just get my money.

I submitted the audition to the agency and they had a meeting and listened to is and declined me. They stated the reads were not good and to try out again in 2 years, that’s friendly language for “don’t call us, we’ll NEVER call you.” I was furious. More upset with myself for not following my gut and leaving that woman’s studio. Needless to say, she never called me for the extra work either, she just wanted my money. I’m about to audition again for another major agency and I’m going to make sure i’m on point this time and I do it myself.

The message in this story is when you are paying for something you have the right to expect what YOU ask for. The same goes for your customers. Never ASSUME you know what they want or take anything for granted. The customer is indeed always right, even when they are wrong in your eyes. I make a concerted effort to reach out to my clients and double-check certain things with them all the time like do they want their personal cell numbers on ads for Radio Facts email blasts or do they want their email address written out. They ALWAYS thank me for double checking. It’s better to get this done BEFORE I send out the information than to have them be upset when it’s too late. Make sure you listen, write down and confirm when someone is paying you to do something.

My best in business

Kevin

September 21, 2014
Skimping on Services? Customers Know the Difference

I left Buffalo, New York some 30 years ago and once I moved to Atlanta then Los Angeles after that and worked in radio as a DJ for many years there was no turning back. The new environments opened my eyes to all that I had missed growing up on the East side of Buffalo. Nevertheless, there is one thing that is foremost in my mind on the few occasions when I return, think or talk about Buffalo… the food. Without question, my career in the music industry has afforded me the opportunity to go to some of the best restaurants in the country but none of them compare to Buffalo’s still famous food spots.

Tale of Two Legendary Restaurants, One that still is and what that WAS.

Scottie’s Steak House popped on the scene in the early 60s in Buffalo (see video). Owner James Scott explains everything that we know it takes as entrepreneurs to run a successful business and get it off the ground. As a radio and music industry entrepreneur, I can agree even today with MOST of Scott’s points in the video but not all of them. He makes two statements that probably explain why his restaurant is no longer around today. He states that “Owning your own business is not fun” Says who? The old adage is true, ‘Do what you LOVE and the money will COME” an entrepreneur going into a business he or she is not passionate about is almost sure to fail. Running your own business that you are passionate about is like falling in love. Time slips away and you can spend endless hours doing what you do and not even notice you have been doing it for 10 hours straight. That is the bliss of doing what you love. Scott mentions on the video that he has worked 18 hour days. I know music producers who LIVE in the studio and can do it for several days straight with little or no sleep. I never hear them complain about how many hours they have been in the studio, they are more focused on the result of it. The number one rule is you NEVER go into business to make money (unless you have a great business partner who handles that part and you are the creative ebb and flow). Most of the people who I know and am close to today are entrepreneurs and they are all successful in their own right because they LOVE what they do FIRST and FOREMOST. Our creativity is at its peak when we love what we do and THAT’s what sells our businesses first.

In the years to come, Scottie’s Steak House experienced great success and it’s amazing how the video coverage talks about the local government in Buffalo giving small business loans to blacks back then who were smart enough to capitalize on the culture and what they knew best but how much did they love it? This is not a dig on Scottie because I have no doubt he faced many other obstacles that got in the way of him running his business as a black man. Restaurants in the black community were something that white business owners often failed at because they were not connected to the culture of black food. Like most cultures black folks KNOW when the right cook is in the kitchen and you better be connected to the culture the food is from if you want our business. (Thanks to Doug Ruffin who told me he stopped Canisius College from dumping many years of great Buffalo News footage and video in the trash after it was donated by local TV networks who were updating their studios. These videos are priceless.)

I’m not sure how Scottie got to his idea for the perfect steak sandwich, but he did. This was the MOST Crucial time for his Business

Scottie’s Steak house had the most amazing steak sandwiches. By far the best I’ve ever had to date. A childhood friend, Cricket, asked me to walk there with her one day and I wanted to go to see what the big deal was about Scottie’s. Everybody in the neighborhood was talking about their steak sandwiches and how good they were. Sure enough as soon as we walked in the door it was crowded and the smell was unbelievable. Cricket ordered a regular steak sandwich/sub and she gave me a piece of it. It was love at first bite. I went back on my own a few days later than again the next week and many times thereafter, I was hooked. Then something happened. I noticed (read more, click here) that the more popular Scottie’s Steak House became the sandwiches were changing. There was more vegetables than meat. I watched the girl make my sandwich one day and I noticed she was putting half the meat with the peppers and onions than I was used to. I thought this might just be a new employee and after a not so enjoyable experience with a “vegetable sandwich” I went back a month later and there was even LESS meat and the PRICE went up!!!! It appeared they were using what they once used for one steak sandwich to now make 3 sandwiches. Where the meat was once the main ingredient, it was now pretty much used for seasoning the sandwich like Lawry’s. I never went back and I noticed there was no
(click NEXT above or below post) crowd the last few times I was there and people stopped talking about Scottie’s like they used to.

On the other hand…Bocce’s Pizza

Bocce’s website states:

Bocce’s Pizza is one of the oldest and best-known pizzerias in Buffalo, NY. Since 1946, we’ve been proudly serving our customers some of the best tasting food in Western New York. Our fresh pizza is still made with the same sauce recipe used back in the 1940’s.

Our delicious food has touched so many lives throughout the years that we are sought out by many who had to leave the Buffalo area. We get phone calls and have customers come in all the time requesting a half-baked pizza or wings to take home to share with their new friends and family across the country.

Stop by or call today for an Original Bocce’s Pizza and let us create a delicious memory for you!

I am here to tell you this statement is the absolute truth. Bocce’s original owner was the son of Italian immigrants (cultural connection) and he saw many people come and go, some of whom even started their own pizzerias but they were loyal enough not to try to duplicate what the original owners did. Bocce’s did not have a great location as a matter of fact it was dilapidated and appeared abandoned (see image) but the pizza was all she wrote. That damn building could have collapsed while you were ordering your pizza and you would still wait for your order. There is nothing worse than going to a great restaurant with all the ambiance and an amazing dining room where the food tastes like crap. I have no idea what they put in that pizza but I grew up on it and I have had pizza at MANY retaurants all over the country. I have NEVER had pizza as good as Bocce’s. Nothing has ever come close. As a matter of fact, I’m going to order one this week, since you have me talking about it so much to make a point in this story. Bocce’s is still using the EXACT same ingredients and the same amount of ingredients that they have been using since they opened in 1946. They didn’t go from 50 pepperoni to 3 and the cheese and the bread and the sauce have never changed. No matter who works there, they are taught to make the pizza the same way and they do. Bocce’s Pizza is STILL around today and STILL successful in Buffalo and beyond because they KNEW what the customers loved about them and they never wavered in an effort to cut costs or make extra profit. People would have paid their rent for that pizza as long as it tasted the same. I KNOW MANY people, including myself who order that Pizza to be expressed or when they go to Buffalo to visit they bring it back with them. I even have one childhood friend who is a Vice President at a University who can only tolerate Buffalo for 1 day per visit, but she loves Bocce’s and she makes sure she gets two large Bocce’s pizza’s before she leaves and she brings a separate suitcase for her pizzas, takes them home and freezes them and enjoys them for the next month. We laugh about her process but she loves that pizza. If you want to know the whole story about how Bocce’s got started go here.

The overall point here is to be the MOST successful in business you must:

LOVE what you DO…FIRST.

Understand AND be a part of the culture that you are serving

Don’t sell your customers short or try to blind side their senses (in this case taste buds)

It’s better to charge MORE than to give less (and have the nerve to charge more)

Always be loyal to why you are successful and use that to GROW other products for your customers

The demand remains high as long as your brand remains loyal and you remain trustworthy

My best in business

Kev Ross

[email protected]

www.radiofacts.com

September 15, 2014
5 Things You Can Do to Jump Start Your Small Business Income

As always, here are some quick tips to build your business. These are things that we often overlook but could generate more revenue, of course this is on top of providing great service.

1. Hire a young Social Media Whiz

Kids are becoming marketing machines and they are better at it than expensive ad agencies because they don’t rely on flawed research…. .THEY LIVE THE LIFE. Advertisers are now going directly to kids with huge youtube followers to push their brands and this may signal a problem for marketing agencies who have controlled how we think for far too long. Social media marketing is less biased and more factual and you should jump on this trend NOW. Grab a high school or college kid that’s always online to help promote your business. Truth be told you may also not want to skimp on what you pay them either (after they have proven themselves) because they can be extremely valuable. (click NEXT above or below)

2. Stop Chasing Dead Clients

There are some clients who will never support you, no matter what you say or do. Move on and pursue clients who are not familiar with your brand (click NEXT above or below)

3. Create an App for your Business

I suggest Wiziapp if you have a website. This can be somewhat cumbersome but the push notifications are the benefit. So if you have a new product out and you want clients around the world to know about it and they opt to have a push notification, this could generate great revenue. (click NEXT above or below)

4. Ask Satisfied Clients to Promote you on Yelp

MANY people use Yelp as a way to determine if they will support your business. Make it easy for your clients by emailing them a direct link and asking them to recommend you. (click NEXT above or below)

5. Take Potential Clients out to Lunch

This is one of the oldest methods in the books that still works today. Clients like to see who they are dealing with. Make the effort and meet them for lunch. Don’t talk about competitors, even if they do and eat before you come so that you can hear everything they are saying to you.

September 14, 2014
Entrepreneur Burnout: Most Important Things to Avoid it

Yep, first and foremost we KNOW it takes a GREAT deal of effort to hire someone in the first place, you are concerned about paying them and you have to take the time to train them. You wonder if it##Q##s worth it. The answer my friends is YES it is. You will KILL yourself working 14 hour days, the years will fly by and you will not have a life. I know MANY entrepreneurs who endure this on a day to day and it##Q##s not smart. You CAN hire someone and you DON##Q##T have to do the work yourself, you just have to find ways to pay them like hiring them a month at a time or part time. When we make money that is NOT the time to go out and treat yourself to a new car or some extravagant gift (though you should treat yourself) but this is the time to ease the tension and to fork over some of the day to day to someone else to free you up to focus on the things you probably have been ignoring like sales or billing. You will certainly hire the wrong people from time to time as I have and here are some suggestions to avoid costly mistakes in hiring… (click “NEXT” after each segment above or below)

June 14, 2013
Reasons Small Business Owners Fear Hiring Help

Running a legitimate business is no piece of cake. We go in it to satisfy a passion but we don’t count on the many elements that go with that passion. Deadlines, orders, payroll, hiring, vendors, bills, personal life etc. These can all be managed initially by us but as time goes on we have to come to the decision to start hiring people who have the ability to either duplicate us to have strengths where we are weak. Here are some tips to help you along the way. These are the reasons we often DON‘T hire someone and the reasons that we SHOULD.(click “Next” above or below)

No Budget

Let’s face it, it’s oftentimes hard enough to keep our own heads above water and to pay our own bills after all is taken care of with the business but hiring someone else puts us in even more debt. Or does it? Believe it or not NOT hiring someone will often hurt us more in the long run. Entrepreneurs must learn… WE CANNOT DO IT ALL not matter how hard we try and we may be able to pull it off for a long time but the downside is WE NEVER GROW. So if you want to be in the same place that you were 4 years ago in your business and you want to age 8 years… keep doing it all yourself. If you don’t have the budget, hire someone part time or on a temp basis. This is a great way to check out a future prospect for full time. (click “Next” above or below)

Afraid of hiring the wrong person

This is entirely legitimate and I have made this mistake several times. People will always be on their best behavior when you are about to hire them then they can flip the script once you do. My suggestion is to put everyone on 90 days of probation like large corporations do. This is an excellent tactic because few people can wear a mask that long and this is a long enough period for you to not only gauge their effectiveness but also their reliability and dedication. I would also suggest giving them very little slack. There are times when employees will be late but if it happens twice within that period or they have excuses for not completing their work, they are out. (click “Next” above or below)

Wasting time training

This is another legitimate concern. You take the time from your already busy schedule to train someone who ends up leaving or not working out. That’s time you could have been working. Well all is well that ends well or not so well. At least you tried. However, this is NOT the time to give up and hold off for a few months because of this bad experience, you simply have to do it again or if you are lucky you have an employee who thinks like you who can show them. (click “Next” above or below)

Not able to keep an eye on the person and run the business

If you make one of the qualifications that the person has to be a self starter you can give them some autonomy and if you can’t keep an eye on them get one of your employees to for you by asking them to help them out if they need it and then have a talk with them to get an assessment.

Ultimately, as your business grows, you want to have the time to focus on expanding. Who wants to remain in the same position forever? The best advice I can give once again is to find one main employee who can do what you do to help you hire and train. They know what you are looking for and can often be a great asset when it comes to hiring employees. Best in business…

Kevin Ross

April 14, 2013
Entrepreneur Michael Baisden Offers Excellent Advice on

Michael Baisden just lost his contract of 10 years broadcasting his radio show on over 20 radio stations nationwide. Baisden owns his own show and used Cumulus media to garner affiliates (stations) to run it. His commentary is below about the situation.

Michael Baisden Commentary: A Man With A Plan And A Man Of Principles

I don##Q##t understand why people get so angry when they get fired from a job or dumped in a relationship. Didn##Q##t they see it coming? Or are they so caught up in the “vapors” that they develop a case of selective amnesia?

The day that someone comes to work for me, I tell them to start planning for life after radio. “What is your plan?” I ask them. And if we##Q##re within 3 years of the end of a contract I have a meeting with my staff and tell them, “Start planning to leave, now!”

When someone let##Q##s you go in business or relationship, there##Q##s no time for anger, that##Q##s the time to execute your plans. That##Q##s right, I said plans with a capital (S) because you##Q##d better have a plan A, B, and C. And D, if possible.

Today##Q##s world is not the one our parents grew up in where you can expect to work 20 to 30 years in a factory, get a pension with benefits, and live happily ever after. Those days are long gone! You better start planning for retirement at 25 if you##Q##re serious about having enough money to enjoy your golden years! It##Q##s that serious.

Life after radio for me is not going to be an issue because unlike many celebrities I did not spend my money on fancy cars, making babies all over town, purchasing big houses, and bling blinging with extravagant jewelry.

My truck is 5 years old, I have one daughter and she is about to graduate college next month, and instead of buying one of those huge “MTV Cribs” I invested most of my money into rental properties. As the saying goes, “If it##Q##s on your ass…it##Q##s not an asset!”

We must stop being slaves to our possessions. When we do that we put ourselves at the mercy of those who would take advantage of us. Stop showing off, being flashy is a sign of insecurity. Real wealth does not show off, it moves in silence.

And above all else, we must set standards and stick to them. Yes, my radio career is over….FOR NOW! And although I may not have the same paycheck come April 1st, I can look at the man in the mirror and be proud of the reflection of the person looking back at me. And thatâs what being a real man and woman is all about, having your business in order and standing by your principles.

Good Night Family – Michael Baisden

March 22, 2013
5 Ways You May Be Killing Your Business

Are you a producer, singer, promoter, blogger, writer… whatever kind of small business owner you are this information can help you.

My name is Kevin Ross and for many years I was a DJ on several radio stations. Truth be told I was good at it but I hated it, I could not be myself and I saw a lot of dirty deals and many of my bosses were not in it for the love of the craft but they were crooks trying to make as much money illegally as they could. You can learn more about me later but to make a long story short, I took what I learned in radio and created a very successful industry magazine called Radio Facts then I morphed the magazine into a successful industry site Radiofacts.com. Thanks to Radio Facts, this June, I will be a seasoned entrepreneur with a business that has lasted 18 years. That’s almost impossible for a small minority business in the music industry. There are MANY things that I have learned over the years with my first business that could have saved me a TON of Time a TON of frustration and a TON of MONEY. We have thousands of people on our mailing list, several with their own small businesses and I see the same common mistakes over and over and over…. Don’t get me wrong I LOVE being in business for myself and would not trade it for the WORLD but you have to make sure you are satisfying your passion if you are in business for yourself otherwise you might as well get a regular job.

The rules that generate success can often be very different for minority entrepreneurs because we don’t often have the resources to build our businesses. By “minorities” I mean anybody besides white men. Because of our lack of resources, we often help and aid each other in business to remain alive and well in the world on entrepreneurship. Nevertheless there are some HORRIFIC mistakes we often make that sabotage our businesses for years that we may not be aware of. This past June, I did a hardcore beta test of my business in every aspect using some of the excellent free tools to help my business grow and prosper. Using these tools, I’m proud to say, revenue has tripled over the last few months. To help you… I came up with several Great Tips to Improve Your Business and Make Money from a minority business owners perspective. If you have ever wanted to be in business, I am confident these tips will not only help YOU they will greatly help your BUSINESS. (click “Next” above or below to see the tips)

Kevin Ross – [email protected]

1. Doing “Favors” and “Hook-ups”

The best way to destroy a money making business? Give product away for FREE. if someone asks you for a massive discount or services for free they are completely disrespecting YOU and what YOU DO. One of the BIGGEST mistakes I made with my business from day one was doing “favors” giving people things for free with the (mostly fake) possibility of them bringing business later. It’s the oldest trick in the BOOK. I call them “Carrot Danglers” because they treat you like a dumb science project, they dangle the carrot in front of you and string you along until you are exhausted with no reward in the end. Some of them are SO good they create the impression they are helping you by giving you the opportunity to help them. TELL ANYBODY COMING TO YOU FOR anything for FREE and MASSIVE DISCOUNTS to take a long walk on a short pier. Here are a few of the reasons you should not walk but RUN from these people:

They are bad for the self esteem of your business

They don’t have the money now but do you have the business now?

It’s a win/lose situation and the “win” is NOT in your favor

You are being misled, lied to and used moreover what if they tell other potential clients (and they will) they got your service for free or for a massive discount?

The person will NEVER see the monetary value in what you do from the point you give them something for free, this is the same as sleeping with someone on the first date. They know the value of your BRAND that’s why they contacted you but they have screwed your business in order to get that value for free… what’s left?

Is your rent or mortgage free? Does the bank give you “Hook ups?”

Simply tell them “NO” and say “I have to go.” You don’t even have time to have a conversation with someone who does not respect your business. Respect YOURSELF and YOUR business and clients will respect YOU.

Ask them to go into a Gucci store and ask for something for free. They will get a “free” trip by security and be shown the door.

2. Chasing Dead Clients

This past year, I made a decision that I was not going to call clients or potential clients who didn’t return my calls after 2 tries. It’s a waste of your time and energy to pursue people who don’t believe in your brand or perhaps they don’t believe in you. MOVE ON. Ideally, your brand should be generating clients if you are reaching your target but if you have to make calls understand how this can drain you and your business. There are many people who will support you ONLY because they like you. That’s mostly how the entertainment industry works but other industries like online blogs and sites based their advertising on unique visitors, they may not even know the site owner but if he or she has enough “uniques” that qualifies for major advertising. I also talk about “Running From Some Clients” this details difficult clients in perspective.

3. Corrupt Competition

Competitors can be ruthless and clients can have a bit of fun telling you what they are saying about you. My competitors for example, steal content and pictures from my site and take credit for it… I know everything my competitors say about me to my clients and much of it is absolutely idiotic. Two competitors in particular ask my clients “Why are you advertising with Kevin?” How stupid is that? Then they get cussed out and rightfully so. The competitors are idiots because they think by making my clients “aware” that they know they are supporting my brand will generate automatic support for them. Truth be told their brands SUCK but they are too lazy to fix THAT or perhaps they don’t know how and that’s why they are not getting support in addition the client gets pissed when being questioned about how they spend their budgets so the dumb competitor digs himself or herself deeper into the grave.

4. Know Your Audience

This is OUTRAGEOUSLY important and believe it or not MANY entrepreneurs DON‘T know their audience they target their audience based on their own thoughts or beliefs. Major mistake. Programming radio taught me how important it is to know your audience. I describe many ways you can discover who your audience is.

5. Hire Duplicate “You’s”

You must and I can’t say this enough you MUST hire other people and you MUST delegate. The people you hire should be self starters. Excuses and flipping the script are not acceptable, if they can’t do the work you show them on their own they have to go. Find people who can mimic you and who think like you do. If you try to do everything yourself your business will never grow.

Some of the OTHER topics covered:

Why your Business won’t Grow

Why it’s best to walk away from some Clients

Find out what competitors are saying and doing behind your back

Ways to grow your business and rise above competitors

Now that you’re making money Do THIS ….

and more, order your copy early for this eBook “Make Money: Learn the Ways to EARN.” It will be $10.95 next week. If you pre-order now, you will get a link via email with the eBook next week (March 1, 2012)

Kevin Ross
http://radiofacts.com

February 24, 2013
30 Days to Two New Businesses

For the past 10 years, I have been unchallenged in my current main business which is a blog for the music industry. It does well and I make a great living from it but I don’t have that leap-out-of-bed-to-face-the-day feeling anymore. True entrepreneurs know what I’m talking about. Those of us who have had success have experienced that feeling of achievement and gratitude with our business, it’s like being head over heals in love but when that feeling is gone it’s up to you to move on or to get others to run your business for you. In my case, since it’s a specialty business it’s not only difficult, it’s almost impossible to find people who work in the entertainment industry who can write. You can find people who are WRITERS in the entertainment industry but it’s rare that you can find someone who has a major skill besides that.

I’m getting older and the industry will not be the way it is right now for me forever so when you have a few pennies stored, contrary to popular belief that’s not the time to REST… it’s the time to GET TO WORK. Think about how LONG it took you to get to the point where you have extra income!!! Many of us have worked so hard to get here we think we deserve a break and we do, but that’s called a vacation NOT a new car or home yet (unless you have REALLY hit the jackpot)

The two businesses I am getting off the ground are my art business The Art Dive and my Voiceover business. I have assigned someone to handle my main business while I work on getting these two off the ground. Since I am a full time student, I’m actually juggling 3 balls at once. Stay tuned.

October 26, 2012

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