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Many entrepreneurs have a website and want to know how they can make extra income to cover some of their expenses.. I have learned over the years how to use Adsense and I’ve gone from less than a dollar a day a few years back up to a massive income day for a huge story where I earned $1200.00 in one day with Adsense on one of my sites. Allow me to tell you there are some massive websites that make that amount daily but my websites are niche sites that don’t appeal to mass audiences but I have learned to utilize my site to reach the widest audience. Here are some quick tips for you to increase your income for your small business online. This story is not a recommendation from Google it’s from my own experience. Click “Next” for the next tip

1. Placement of Banners

This is where extremely important. your banners should be placed CLOSE to the content. In my experience, a 468 banner between the title and content. The second one should be close to the last paragraph.

2. Colors

Some people say the colors of your text ads should be the same as your text, I disagree. I think you should test various colors. I find the ones that are the opposite of the content tend to draw more attention and clicks. If you notice that you are making less and less over time, I would suggest changing the colors again.

3. Wrapping

Wrapping  your ads at the bottom of your text to the right with the text surrounding the ad. I have found that when you place the banner at the bottom of the page it doesn’t get a lot of clicks. It needs to be near the text.

4. Content

Your content has to be interesting and it must lure people in if you want to make money from Adsense.

5. Text

I would suggest long paragraph blocks so that the Adsense ads don’t stand out too much but flow with the content.

 

Steve Hegwood is having a ball… because he is doing what he loves to do on his own terms with his own company. There are not many  urban programmers who can say that right now and while the thought of being an entrepreneur in today’s urban radio arena may be far-fetched to most, it is foremost to programming vet Hegwood. He is experiencing the excitement and the lure of what Mom and Pop owners experienced in the 60s and 70s. These days Mom and Pops no longer exist (outside of a few smaller market heritage stations) because corporations and syndication have dominated the urban radio landscape, so Hegwood’s station Streetz 94.5, is pretty much in a class by itself in a climate where research dominates tight and predictable playlists and on air presentation. In addition, black programming pros who once relished being on the cover of industry trades are now forced to remain under the radar so they don’t ruffle corporate feathers having to ask for permission to even promote themselves. This appears to be a dominant force mostly in the urban radio arena and at the absolute worst time. These are the days of social networks, digital media and FREE worldwide promotion. Hegwood’s timing is impeccable because he can single-handedly have the freedom to promote his skills, talents, his brand, extend his playlist, secure local advertisers and even feature and break up-and-coming artists in one of the top markets for up-and-coming artists… Atlanta.  Doing what the corporate radio stations can’t has garnered the outlet an average 3.2 share 18 to 34.  This nonetheless is very impressive for a station with a limited signal and it proves how successful a true radio programmer can be when he knows the market.

Atlanta is one of the most interesting urban radio markets in the country. It has the most urban stations and is probably one of the only markets that runs a majority of the  syndicated urban morning shows. The market has seen some drastic changes over the last year and a half. Frank Ski parted ways with V103 after a 14 years run and the new morning show with Ryan Cameron is losing ground amongst other ratings challengers like Rickey Smiley.   Smiley has physically moved into the market as well as Steve Harvey and while all of this is taking place Vet programmer Steve Hegwood introduced Streetz 94.5 to the market almost two years ago brilliantly taking advantage of all the confusion, changes and programming concepts that the local radio industry has ignored in lieu of corporate structure and research. “He’s going against the grain and in a brilliant way” one local programmer, who asked not to be identified based on corporate rules, stated to Radio Facts.

(pictured APD/Afternoon Drive Personality Jay-Tek)

Hegwood parted ways with Radio One a couple of years ago, which we covered in Radio Facts amidst a controversy that he is not in a position to discuss. We championed Hegwood in his first attempt to start Streetz with an extremely limited signal and Radio One’s Alfred Liggins stepped in and sued to shut the operation down. We championed Hegwood because his station even then had great potential and we wanted to see it do exactly what it’s doing today, making a huge impact on a large market station with a programming concept that is viewed as completely unconventional by today’s urban radio programming standard. Radio corporations have gotten greedy with their hands in many ventures and it has greatly affected the industry in negative ways such as new talent development, opportunities and breaking new artists.

Steve Hegwood is ahead of his time and is one of the more respected programmers in radio. Hegwood success in the Atlanta market with such a limited signal (inside the perimeter) can only be attributed to great programming, a great staff and a great presentation.  We took a few minutes to speak to the President/CEO of Core Communicators Broadcasting LLC., Steve Hegwood of this Radio Facts exclusive interview…

KEVIN ROSS: Most programmers would love to do what you do, run their own station, call the shots and make a significant dent in the Atlanta radio market, Congratulations! What drove you to do this station and this format?

STEVE HEGWOOD: Anyone that knows me is aware that Atlanta is my favorite city in the world.  I  joined (click “Next” above or below for rest of story)  Radio One in 1995 to be in Atlanta, we debuted Hot 97.5 in July of 1995. It has been my dream and my number one goal to own a radio station in Atlanta since 1993.

KR: Can you share the efforts it took to put everything in place?

SH: As you are well aware of Kev (you covered story very heavy) I attempted to launch Streetz in 2009 immediately after leaving Radio One, which I am not able to speak about. However I made a number of costly mistakes in which I have learned greatly from. Fast forward to June 2012, and Streetz 94.5 was born! Streetz 94.5 is a Translator station which originates programming for Lincoln Financial’s WSTR HD-3 Channel.  I am proud to be among some of the early broadcasters that recognized the value of FM Translators.

KR: You have taken a lot of talent from other stations in the market. How do you pick your on air talent, and what qualities do you look for most?

SH: For Streetz 94.5 we were lucky, Rashan Ali had just left WVEE. DJ Holiday was a very popular street/Club Mixtape DJ that wanted to add radio experience to his resume. We had worked together at Radio One in the past.The Assistant PD/Afternoon Drive Personality Jay-Tek and I had met many times in the past, I knew he was a good fit for Streetz.

(pictured: Rashan Ali, Morning Grind host on Streetz 94.5)

KR: Atlanta is a HUGE urban radio market, perhaps the one market with the most urban stations. Why not do what you’re doing in another market where there is much less competition? 

SH: Atlanta has over 1.4 African Americans, second to only New York. Clearly, there was enough room for another Urban station.  I also was aware of Atlanta’s economic base in which we were confident we could generate revenue for the station.

KR: This is the first time (that I recall) V103 is having challenges with ratings after being the top dog in the market for many years, many programmers say your station is responsible for that. Did you expect to make such an impact in the market?

SH: There are a number great choices for the 18-34 Demo in Atlanta, and now Streetz 94.5 is one them.

KR: How’s your relationship with other programmers in the market?

SH: I have Known Reggie Rouse for many years, and I have major respect for Reggie. Tony Kidd, the VP or Urban Programming for COX/WALR KISS 104.1 is a very talented programming executive. I have admired his success for years. Derick Harper, Program Director WAMJ Magic 107.5, we worked together at Radio One.

KR: We get non-stop complaints from programmers at corporations who feel they are not able to program their stations based on what their market demands in opposition to national research and decision makers who they feel don’t understand the music. How much of your style of programming is based on research, as opposed to the market itself?

SH: This is Atlanta, for the most part, is a world by itself ! For Streetz, we use a couple of research methods to determine the playlist. Unlike some of the other stations, we saw an opportunity to play local new music first and get credit for it, so we did! Examples of Local Artist: Trinidad James, Migo’s, K Camp, August Alsina, Rich Homie Quan and many more!

KR: It would appear that since you started off as the little guy in town (growing rapidly) that you can take more chances on the air. What else do you do that the other corporate owned stations can’t or won’t do in the market?

SH: This is how we look at it, we’re in Atlanta,GA,  Market # 9. We have to be as good or better than any other radio station in market.We want to win all decisions are carefully decided and all programming (click “Next” above or below for rest of story) & promotions activities are strategically planned. I think the number one advantage of Streetz being in the market goes to the local advertisers, we give them a viable option.

KR: Miss Sophia is another former V103 employee. (Sophia is a drag performer and comedian) Atlanta, as everyone knows, has a huge gay population and this target is often ignored by many urban programmers in local markets. Nationally syndicated shows however see the advantage of having diversity. Most black programmers are very conservative, is there room for that in today and tomorrow’s radio industry?

SH: Miss Sophia is a very talent person period. Man, Woman or Drag Queen, Miss Sophia is funny and that’s the reason we hired her.

(pictured Miss Sophia, Morning sidekick and entertainment reporter)

KR: You also have a woman, Rashan Ali hosting mornings. Oddly, this is still unconventional in urban radio outside of DeDe McGuire in Dallas. How is the show performing and how did you conclude that Rashan would be best for that slot?

SH: I worked with Rashan Ali at Radio One as part of the A-team Morning Show. I knew she was talented and very popular to females in Atlanta so we met and began forming a show. I will say we admire the success that DeDe McGuire is having at KKDA Dallas, and it was part of our motivation to give it a shot. I am pleased about the success of “The Streetz Morning Grind “Show.

KR: With major corporations now getting into various other ventures including the music business, do you find that it’s a battle to compete for station events and artists appearances?

SH: It is, and will always be a battle with other stations to get artist for events. Relationships go a long way.

KR: Why don’t we see more urban programmers do what you are doing?

SH: It is very difficult to raise funding to purchase a station, that’s the primary reason and they are not trained or educated on how to purchase a radio station.

KR: What advice would you give urban programmers who are out of work, over 45, and waiting for an opportunity today?

SH: Stay aware of the business, not just programming. Read all trades, not just urban trades to spot trends, read up on new station acquisitions, format changes and to stay aware of FCC changes. Look for other opportunties at the station, such as Sales, Promotion’s,  Digital department and Engineering, to be honest, a check is a check!

KR: How do you feel about syndication?

SH: I am a fan of syndication, I have worked with Russ Parr, Big Boy, Steve Harvey, and currently our station in Little Rock Arkansas, Streetz 101.1, airs Rickey Smiley.

KR: Where do you see urban radio programmers in the next 5 years?

SH: I hope they make themselves more valuable to their company’s .The days of picking the songs and jocks are OVER! What makes you valuable in today’s radio, I hope every PD understands that social media is your tool, not your enemy.

KR: Do you plan to take the Streetz brand to other markets?

SH: Currently in Atlanta & Little Rock, my hands are full!

KR: Name 5 current programmers from any format that you respect the most.

Elroy Smith (Radio One) WRNB/WPPZ
Reggie Rouse (CBS Radio)  WVEE Atlanta
George Hamilton (Cook) KKDA Dallas
Jon Ivey  VP/(Clear Channel) KIIS LA
Brian Douglas (Entercom) WJMH Greensboro

PD’s to look out for?

1) Dionne Burkette  WMMJ Washington,DC
2) Talus Knight        WFXM Macon,GA
3) Devin Steele        WHRK Memphis
4) Nate Bell             WQOK Raleigh

KR: Anything else?

SH: I Thank God for the Blessings!

Charlotte, NC, October 15, 2013 –(PR.com)– The National Association for Community College Entrepreneurship (NACCE), the nation’s leading organization focused on promoting entrepreneurship through community colleges, has announced the winners of its 2013 Impact Awards, Alumni Entrepreneur Awards and Entrepreneurial President Award. The annual awards, which were made today NACCE‘s 11th Annual Conference in Charlotte, are sponsored by Community College Week.

“This year our awards honor two leaders in entrepreneurship education and an outstanding college president who has built a culture of entrepreneurship on his campus that benefits the whole community,” said NACCE President and CEO Heather Van Sickle. “These dedicated individuals have championed entrepreneurship, bringing colleges and the communities they serve together to promote entrepreneurship while powerfully impacting how students and community partners think about entrepreneurship.

“We’re also pleased to honor three community college alumni who have gone on to achieve entrepreneurial success and who are supporting their local entrepreneurial ecosystem in important ways,” added Van Sickle. “We are always inspired by seeing people who have gotten their entrepreneurial start at a community college and gone on to achieve the American dream of business ownership.”

The 2013 Impact Award Categories and Winners are:

· Entrepreneurial President: Dr. Zachary Hodges, Houston Community College – Northwest, Houston, Texas – Zachary Hodges has broadened the definition of entrepreneurship at the community college level and views entrepreneurship as the third tier along with academic and workforce. In 2007, he partnered with a group of innovative business leaders, launched HCC’s first business plan competition, awarding prize money to aspiring entrepreneurs. Taking progressive steps by testing small projects and building successes that fueled support for the next phase of growth in entrepreneurship, Hodges established HCC’s first Center for Entrepreneurship in 2009 by committing start-up funding to hire a director for the Center, and tapped into Houston’s vibrant entrepreneurial eco-system and entrepreneurial leaders in the area. The strong foundation and success of the Center for Entrepreneurship was instrumental in HCC being selected to implement the Goldman Sachs 10,000 Small Businesses Initiative in 2010. Hodges further showed his support for entrepreneurship by being among the first NACCE member presidents to sign on to NACCE’s Presidents for Entrepreneurship Pledge.

· Impact Award: Sandra Louvier, Director, Center for Entrepreneurship at Houston Community College, Houston, Texas – Louvier was hired in 2009 assist in creating and launching HCC’s first Center for Entrepreneurship. She has played a key role in establishing the Center for Entrepreneurship as a community focal point for students to access HCC programs and those of its strategic partners. Her work with external partner Newspring on the annual HCC Newspring Business Plan Competition has helped increase recruitment of prepared students and contestants. She has also established, maintained and developed ongoing strategic partnerships with entities such as SCORE, Constant Contact, Chambers of Commerce, UH SBDC, Economic Development Agencies and Management Districts. Louvier has also served in various positions in the 10,000 Small Businesses project devoted primarily to recruitment of small business owners through community, regional, and national partners. Louvier have been chosen along with seven other community colleges to serve as an ambassador for NACCE due to her active participation in NACCE and use of NACCE resources and contacts to grow HCC programs over the last five years. She is in contact with over 50 colleges in 30 states on behalf of NACCE to assist members in accessing NACCE resources to grow their programs.

• Impact Award: Jamie Zanios, Vice President, North Iowa Area Community College,
Mason City, Iowa – Zanios directs NIACC’s Institutional Advancement division and the John Pappajohn Entrepreneurial Center, where he initiated the John Pappajohn Business Incubator and Accelerator. He is working to have entrepreneurship curriculum in all degree areas across NIACC’s campus and is supporting Entrepreneurial Academies in local high schools. Outside the college, he has solidified ties with local communities by initiating a Leadership symposium for e-ship, creating a Community Venture Capital Funds, and has been a driver for helping many companies with succession planning, access to capital and making the networks to take the business to another level. He worked to solidify strong partnerships with the area Economic Development and Chamber Offices to help local businesses succeed in. Zanios also has been the key driver to establishing a statewide business plan completion and has led the efforts since its inception. In addition, he established the Iowa Angel Network bringing in Venture Capitalist’s from around the Midwest to look at Iowa-based deals and chairs the committee today.

· Alumni Entrepreneurs:
– Sarah Pizarro, owner of Ability Home Care Inc. Port Saint Lucie, FL – Pizarro graduated from Indian River State College in Ft. Pierce, FL, with a BAS in Organizational Management in 2010. In 2008, Pizarro opened Ability Home Care Inc., servicing patients on the Treasure Coast and Palm Beach County. Using the skills she learned while taking courses at IRSC, Sarah has grown her business by 400 percent and currently employs 45 individuals. In addition to quality care services, Ability Home Care Inc. also operates the Ability Career Institute, which offers the training needed to become a licensed Certified Nursing Assistant or Certified Home Health Aide. Pizarro was recognized in the 2012 Empact 100 Showcase, which recognizes organizations started by entrepreneurs aged 35 and under, and whose annual revenues or operating budgets are more than $100,000.

– Fabi Preslar, owner of SPARK Publications, Charlotte, NC – A graduate of Central Piedmont Community College in Charlotte, NC. Preslar owns and manages SPARK Publications, a 15-year-old graphic design and creative publications firm, whose staff of six full-time employees serves over 150 entrepreneurial (local and national) companies, universities and associations. Preslar has received numerous recognitions, including the Richard H. Hagemeyer Educational Advancement Award from Central Piedmont Community College in 2009. SPARK Publications has received more than 80 industry awards for their creative and effective client projects. Preslar shares her time and energy as a mentor and advisor and serves as an award selection judge for several national entrepreneurial competitions. Since 2009, she has served on the Central Piedmont Community College Advisory Board for Advertising + Graphic Design and among other positions serves as a mentor in the Pride Entrepreneurial Education Program.

– Heather Howe, owner of Fields of Heather Bakery – Chester, MD – Howe received her degree in Baking and Pastry as well as Business Management and Entrepreneurship from Anne Arundel Community College (AACC) in Arnold, MD. She then got her Bachelors in Food Service Entrepreneurship from Johnson Wales University. She started with a handful of customers in 2001 and now serves hundreds of customers and is growing every month. Fields of Heather Bakery was awarded The Golden Anchor Award of 2012 for Best Bakery and Favorite Business Owner; Howe also won the “Spirit of Entrepreneurship: Rising Star” from Entrepreneurs Exchange in 2011. Howe hosts Business Management and Entrepreneurial Studies classes in her bakery and describe to the students how she became a successful entrepreneur, thus infusing those students with her entrepreneurial spirit. She also mentors students involved in the Entrepreneurial Studies Club on campus and has hired AACC students and alumni to work in her bakery.

About NACCE
The National Association for Community College Entrepreneurship (NACCE) is an organization of educators, administrators, presidents and entrepreneurs, focused on inciting entrepreneurship in their community and on their campus. NACCE has two main goals: 1. Empower the college to approach the business of running a community college with an entrepreneurial mindset, and 2. Grow the community college’s role in supporting job creation and entrepreneurs in their local ecosystem.

Founded in 2002, NACCE is at the heart of the “entrepreneurship movement.” Through membership, an annual conference and exhibition, regional summits, a quarterly journal, monthly webinars, a dynamic list-serv, and training resources, NACCE serves as the hub for the dissemination and integration of knowledge and successful practices regarding entrepreneurial leadership, entrepreneurship education and student business incubation. These initiatives and resulting actions advance economic prosperity in the communities served by its member colleges. NACCE is a founding member of the White House-led Startup American Partnership. For more information, visit http://www.nacce.com.

Las Vegas, NV, September 30, 2013 –(PR.com)– Richard and Lori Ballen, Owners of The Ballen Group in Las Vegas at Keller Williams Realty have announced their specialty Summerlin Homes Division.

Richard and Lori Ballen have lived and worked in Summerlin since the early 1990’s. They raised 3 daughters in Summerlin Las Vegas who graduated from the Summerlin School Palo Verde High and they currently have a 10 year old in the Summerlin Schools currently.

The Ballen’s purchased their first Summerlin home in The Pueblos, Summerlin Village. Their second home was in The Hills in the Cherry Creek subdivision, and they now call The Trails home and are near The Summerlin Post Office and Agassi’s 24 hour fitness.

“We choose Summerlin to work and play because we love the feel of having a small community inside a large city. We have enjoyed the Summerlin events over the years and have been very pleased with raising our girls through the schools here in Summerlin,” says Lori Ballen.

“I couldn’t even imagine calling anywhere else home,” says Richard Ballen. “The drive home on the Summerlin Parkway which includes an unbelievable view of downtown as you come over the hill and the majestic views of the mountains, Summerlin is Home.”

The Ballen Group consists of several real estate agents who specialize in the Summerlin Area as well as military relocation and Las Vegas Short Sales. The Ballen Group is also made up of a strong administrative team who spend all of their time protecting the Summerlin buyers or sellers through the transaction and by Marketing the Summerlin Sellers homes to get the most amount of views.

“We believe in the home values of Summerlin and work hard to protect them. When we work with Summerlin homeowners to sell their home, our focus is on selling it fast, for as much as possible, and with the least amount of inconvenience to all parties involved,” says Tom Wirt, Lead Listing Specialist for The Ballen Group Las Vegas Real Estate Team.

The Ballen Group has started their goal to make themselves the Choices for Summerlin Residents by focusing on The Hills, The Trails, The Arbors, The Vistas, and Sun City Summerlin with a goal to expand to all other Villages.

The Ballen Group is an award winning real estate team in Summerlin, Las Vegas at Keller Williams and has received awards for top production, top team, top charity donations team, Culture Keeper award, Internet Marketing Specialist Designation and More.

Lori Ballen is an author and presenter while Richard was a top Las Vegas Magician in his day before launching his real estate career in 2007.

The Ballen Group has over 50 years experience in real estate among it’s team of high producing, caring and hard working agents. The Ballen Group is a team of Specialists and together creates a Force.

Miami, FL, September 18, 2013 –(PR.com)– Kensley W., Florida resident and inventor, has contracted NewProductHelp.com to represent his Sterile Select invention to potential licensees in industry for the next 2 years. An innovative new product designed to curb germ and bacteria transmission in some of the locations where it is most common, Sterile Select features a unique design that will render it an effective deterrent to the spread of disease in areas such as doctor’s offices, hospitals, and clinics.

The Sterile Select will be widely accessible and easy to implement for everyday use in medical environments. Through its proprietary features, it will be instrumental in the prevention of potentially catastrophic illnesses, particularly in those who are already visiting a medical facility due to a preexisting condition. The inventor of the Sterile Select is hopeful of the product finding success through outlets and catalogs selling products in the health and wellness industry.

This original idea is now being made available for licensing to manufacturers interested in new product development, especially in the health and wellness industry. Kensley W. is hoping to have the Sterile Select in full production and available to the public within the very near future.

After including the inventor and preliminary, non-confidential information about his product idea at no charge for a 1 year term in their proprietary database of invention information, the National Directory of American Inventors, NewProductHelp.com’s professional staff of writers and graphic illustrators then created a New Product Portfolio and Online Product Presentation for his idea, helping to clarify how the invention works and looks. A General Field-of-Art search through the database of the United States Patent and Trademark Office was also completed by an independent, registered patent attorney in order to provide the inventor with perspective on some prior art within the general category of his idea.

Having had an opportunity to review and approve the New Product Portfolio and Online Product Presentation, Kensley W. made a decision to accept NewProductHelp.com’s New Product Publicity and Marketing Program proposal. Consequently, NewProductHelp.com will represent Kensley W.’s Sterile Select for 2 years through a collection of dynamic promotional materials such as press releases, product brochures, digital renditions, a password-protected website, and other visual mediums such as a New Product DVD and potentially, an interactive virtual reality presentation.

NewProductHelp.com representatives will also actively follow up with any manufacturers and marketers that display an interest in potentially licensing the Sterile Select.

For more information on how you can get your idea to NewProductHelp.com, visit: www.newproducthelp.com

Contact: 786-249-0308

About NewProductHelp.com: NewProductHelp.com is a Miami, Florida-based invention assistance firm that represents independent inventors who typically lack the resources and experience to pursue the commercialization of their product concepts on their own. NewProductHelp.com utilizes dynamic promotional materials such as digital renditions, press releases, invention websites, and interactive virtual reality presentations, as well as representation at industry-leading trade shows, to achieve valuable exposure for the inventions it represents.

Round Lake Beach, IL, September 06, 2013 –(PR.com)– Snaggle Foot Round Lake Pet Sitters Dog Walkers has been selected for the 2013 Best of Round Lake Award in the Pet Sitter category by the Round Lake Award Program.

Each year, the Round Lake Award Program identifies companies that they believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Round Lake area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2013 Round Lake Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Round Lake Award Program and data provided by third parties.

About Round Lake Award Program
The Round Lake Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Round Lake area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Round Lake Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.

New York, NY, September 06, 2013 –(PR.com)– TRCo Marketing is making marketing and customer acquisition for salons and spas accessible to all through affiliation with the world’s leading brands. No more discounts or coupons; unfortunately people have accepted that “specials” and “group deals” are the new norm as they saturate the marketplace to a point that is hurting the industry and its bottom line.

TRCo Marketing has found a way to partner with salons to change that trend. This tried marketing technique, successfully applied in Europe for decades, is now available in the US and making its debut in the beauty industry.

Marketing your Salon / Spa business without cost is now possible. TRCo Marketing offers free membership to an exclusive beauty partner network that gives you:

– Free exposure and marketing communication
– Access to new clients in your area
– Customer acquisition and trial
– Use of excess inventory
– Booking slower and off-peak times
– Association to the world’s biggest brands
– Free PR and social media coverage

TRCo works for the world’s leading brands that are actively looking to partner with salons. These brands offer a beauty treatment as a reward for purchasing their products, which in turn sends new clients to salon partners. In exchange for being introduced to these clients, the Salon / Spa simply offers 1 introductory treatment allowing the opportunity for new business and sale of products and additional services. Everything else stays business as usual; it’s that easy.

This model has proven to be a huge success worldwide. Salon / Spa partners are now meeting clients who have been rewarded on behalf of brands, not the frequent deal hunters who buy beauty services at a discount and will likely not return.

“I wanted to thank TRCo for inviting Cactus Salon to participate in your rewards program. We have seen an enormous amount of new clients in all 20 locations over the last year and are looking forward to more in the future. I have been co-branding and cross-promoted with many different companies for years and feel that the TRCo program you offer is one of the best. Your customer service and support has been outstanding, the clients you send to us are a perfect fit for our brand and most importantly, it’s a pleasure to work with you. Have a wonderful holiday season! Thanks again for everything!”
— Karen, Cactus (Salons) Group Holdings

“Our experience with TRCo Marketing is, without any doubt, a very big door for our business, especially to Kla’s Spa Piedra, where we offer romantic beauty treatments for couples. TRCo and their clients have given us the possibility to extend our busy months, because we usually close in February, and now we’re still open, and we estimate to continue our service until March or April. Our Barcelona’s center offer represents for us 15% of the whole turnover, a number to take in account. Also we need to mention the number of campaigns where we’re continuously included, so we don’t have to take care of announcing ourselves; we only have to provide our services the best we can, as always. Thanks to Lucas and his team for calling us that November morning!”
— Sergio, Spa Piedra

Becoming an affiliate of the next program is free and only takes about 5 minutes: just click here to join by entering your salon / spa details and restrictions.

TRCo, which stands for The Reward Company, is a global promotions agency representing and managing marketing campaigns for the world’s leading brands. They influence purchase decisions of over 25 million US consumers every year with incentives that are offered by their partners. The most recently completed successful campaigns included such high visible brands like Toshiba, L’Oreal, Samsung, and Colgate-Palmolive.

“We are drawing a line between rational decisions such as discounts that engage consumers for just a moment and emotional highs that by nature last a lifetime,” stated Mike Scalera, CEO of TRCo Marketing, North America. “It really makes sense when you think about it. Rational decisions are made in your head while emotional decisions come from the heart. We are working to foster that emotional, heartfelt connection between people and brands.”

About TRCo Marketing
TRCo Marketing has become one of the world’s largest and most experienced lifestyle marketing agencies in the promotional marketing sector, with over 50 years of experience (since 1954) and worldwide intelligence from 17 international offices, including 4 in the U.S. We consistently pioneer innovative marketing campaigns for hundreds of brands around the world every year. In 2014, we’ll be expanding offices into India, Canada, Mexico, and Russia. TRCo delivers marketing solutions to its global client base across every industry segment.

For more information contact:
Kimberly Sundell, Director, Customer Experience
617 939 0400; [email protected]
www.trcoworld.com

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Fairfax, VA, August 15, 2013 –(PR.com)– While working in the mall years ago, Kamran Hakimi would remember how he would take his usual five minute break to pray his afternoon prayers. Initially, his daily routine was to find a flattened cardboard box to put under his thin prayer rug for more cushion due to concrete floors and to lessen the pain on his joints while he prayed. He would have to repeat this process every day. To make matters worse, the night janitor would come and scoop the card boards up for recycle. Kamran realized he needed something more practical for everyday use. He searched the internet to try to find the perfect cushioned prayer rug. To his surprise, there weren’t many selections in what he wanted and when Kamran found something similar the cost was way above his budget.

One day while working out at his gym, Kamran realized his solution was in front of him all along; he would be sitting on it during his stretching exercise. It was the comfortable cushioned PVC material made from yoga mats. His family loved the notion and informed him the Sajda Salat Mat was also medically useful for orthopedic purposes. With idea and concept in hand, Kamran worked on many prototypes before finally coming up with the perfect dimensions and starting his company Sajda Salat Mats. Within weeks his first batch of prayer mats were quickly sold out. One of the key highlights of Sajda Salat Mats was the ultimate comfort due to the thick foam material that allowed you to sit on your knees for longer duration’s. In addition, some of the other benefits of the Sajda Salat Mat could be used in all weather conditions since it was waterproof, easy to carry with you anywhere, and didn’t attract too much dust. Customers purchased the Sajda Salat Mats because they found it eco-friendly to wash and wipe down unlike the traditional prayer rugs which took laborious work to wash. With only word of mouth advertising, the launch of Sajda Salat Mats has been a success in the U.S. market. “I believe that one should be able to pray at any time without being restricted to discomfort. The Sajda Mat provides new technology, orthopedic comfort and portability to Muslims around the world. What I have created was from inspiration and I would like to share it with all my Muslim brothers and sisters, so we have no excuse to miss a prayer.”

Many people who have purchased Sajda Salat Mats said it helped bring relief to their joints inside their homes due to hardwood floors, especially their knees and ankles. In addition, Sajda Salat Mats has caught the attention of private investors who wish to launch franchise wholesale distributorships internationally to countries such as the U.A.E, Saudi Arabia, United Kingdom, and Turkey starting in 2014. Sajda Salat Mats will be debuting at ISNA‘s 50th Annual Convention in DC this Labor Day weekend. To learn more about the Sajda Salat Mat visit their website www.sajdamat.com http://www.sajdamat.com