Cambridge, MA, April 19, 2013 –(PR.com)– The innovators and entrepreneurs covered in the pages of Xconomy do their jobs almost too well: they’re creating new apps, gadgets, and services faster than the average consumer can keep up. That’s why Xconomy is unveiling Xperience, a new section that aims to guide readers to the best new tools for their lifestyles.

While the main Xconomy site will continue to focus on hyperlocal coverage of Xconomy’s seven innovation hubs, Xperience will cover the most intriguing new technologies for consumers, wherever they’re being invented. “You can think of it like the ‘lifestyle’ or ‘weekend’ section of a business newspaper, except that we’ll publish throughout the week,” says Xconomy chief correspondent and San Francisco editor Wade Roush, who will manage the new section. “The goal is to bring readers informative, entertaining articles about how technology is changing life for everyone.”

Xperience articles will show how Internet, mobile, and hardware technologies are giving consumers exciting new choices in markets such as education, healthcare, travel, fashion, food, fitness, and entertainment. Gadget and app reviews will appear right alongside thoughtful essays, profiles of game-changing companies, and the occasional offbeat or humorous story about technology’s impact on our culture.

Xconomy is launching Xperience with initial sponsorship from office furniture manufacturer Turnstone and product design and strategy firm Stratos.

Says Xconomy CEO and editor in chief Bob Buderi, “We are excited to have the opportunity to expand our coverage to new but related audiences, and we look forward to offering them the same insightful, high-quality journalism for which Xconomy is known.”

Readers can browse Xperience articles at http://www.xconomy.com/xperience.