HomeOther NewsMenuTrinfo Founder Wins Bravo Entrepreneur Award

MenuTrinfo Founder Wins Bravo Entrepreneur Award

Published on

MenuTrinfo Founder Wins Bravo Entrepreneur Award Greeley, CO, April 05, 2013 –(PR.com)– Betsy Craig, founder and President of Fort Collins-based MenuTrinfo, was named the 2013 Emerging Entrepreneur of Northern Colorado at the 14th annual Bravo Entrepreneur Awards program held at the Union Colony Civic Center in Greeley last month.

Craig, who overcame a rare and life-threatening autoimmune disease called scleroderma, founded MenuTrinfo after discovering the hard way that the foods she ate had a significant impact on her health.

Three years later, MenuTrinfo is quietly revolutionizing the way restaurants approach nutritional, allergen-friendly and gluten-free menus. Craig now counts such blue-chip organizations as Walt Disney World theme parks, Rosati’s Pizza, AMC Theatres, Genghis Grill and Buca di Beppo among her hundreds of clients.

“Our mission is to protect people’s lives and health by partnering with our clients to provide simplified nutritional information and to ensure that accurate, clear and helpful menus are made available to their customers,” said Craig. “Through my battle with scleroderma, I learned how vital it is to know what you’re putting into your body. I also learned that the vast majority of restaurants today are not providing accurate and/or complete information to their customers.”

MenuTrinfo takes its clients’ recipes, runs them through proprietary software created by Betsy’s software developer husband, and accurately converts them to calories and nutritional facts, which can be confidently displayed on their web sites and menus. The breakdown also enables MenuTrinfo to teach chefs and restaurants how to make their recipes healthier without sacrificing flavor or texture.

“As we like to say, we excel in nutritional facts, not fiction,” said Craig.

As part of its proprietary process, MenuTrinfo also identifies allergens in the recipes, which often comes as a shock to the chefs. This is another critical step in protecting their customers’ lives and health.

“Did you know that once every three minutes, someone in the United States goes to the hospital due to an allergic reaction to food?” asks Craig. “That’s why we also say ‘we keep the hospital out of hospitality.’”

“The key is in the training – establishing proper protocol for both the front and back of the house. This May, we’ll be introducing our new ‘AllerChef’ training, which will instruct and certify chefs on how to make gluten-free and allergen-friendly menu items in their commercial kitchens. At the same time, we’ll be rolling out official symbols that our clients will use to certify their menus as gluten-free and ’nutritionals certified.’ Sort of our own ’Good Housekeeping’ seals, applied to foods.”

Craig was among 10 Northern Colorado business leaders recognized for their successes at the 2013 Northern Colorado Business Report’s Bravo! Entrepreneur Awards.

This is just the latest accolade for Craig and her company. She has previously been voted the #4 CEO in the fast casual industry’s “2012 Top 100 Movers and Shakers,” while MenuTrinfo’s technology captured the #7 spot in the 2012 Top 10 technology trends in the restaurant industry, according to NetWorld Alliance.

For more information on Betsy Craig and MenuTrinfo, visit www.MenuTrinfo.com, email [email protected] or call 888-767-MENU (6368).

Latest articles

10 Best Loans for Students

10 Best Loans for Students Loans for students are a necessary evil. Student debt is at an all-time high with this year's debt reaching 1.75 trillion. While, at the same time, the nation-wide average for unemployment has skyrocketed with 6.3 million experiencing joblessness. Thus, finding promising loans with affordable interest rates is more important than ever. Sofi Fixed APR: 2.49%-7.59% Variable APR: 1.74-7.24% Maximum Loan Amount: 100% cost of attendance With a shockingly low fixed rate of 2.49% -7.59%, Sofi is the number one lender at BlogWallet. [...]

Rappers Myron Rainey and Christian Sanders Shot Dead in Ohio (Video)

https://www.theindustry.biz/wp-content/uploads/2024/11/Screenshot_372.pngOver the weekend, a tragic shooting occurred in Shaker Heights, a wealthier neighborhood in...

Who is Kevin O’Leary?

Discover Kevin O'Leary, the renowned Shark Tank investor and business mogul. Learn about his entrepreneurial journey, success strategies, and impact on the business world.

Ex Radio Jock, Stephon Ferguson, Makes Living Imitating Dr. Martin Luther King around the World

KUDOS to a former radio jock for using his radio leverage to create an amazing opportunity for himself. Stephon Ferguson, 48, discovered his amazing ability to emulate one of the greatest leaders of our time Dr. Martin Luther King by chance in the late 90s. Ferguson was mixing a vinyl recording of Martin Luther King Jr.'s famous "I Have a Dream" speech on Motown records with a beat and he was overheard by a friend who came into the room asking if that was him.” Ferguson told ABC News. [...]

How Skillshare Democratized Learning and Created a Global Community of Creators

Discover how Skillshare revolutionized online learning, empowering millions to explore their creativity and learn new skills in a vibrant global community of creators.

The Birth of Native Instruments: How They Changed the Landscape of Digital Music Production

Native Instruments revolutionized digital music production with innovative software and hardware. Discover how this tech pioneer transformed the industry landscape.

Chicago Budget Passes Amid Migrant Spending Chaos (Vidoe)

In a tumultuous session held at Chicago City Hall, the Chicago City Council narrowly...

Entrepreneur Mistakes: Unimportant Interruptions

Do not allow anyone to throw your day off. Nothing like  unimportant interruptions For some odd reason, many people think that black entrepreneurs do nothing but sit around and twiddle our thumbs and wait for money to come in. I guess this is why we get unimportant interruptions during the day? They are really under the impression that because we do what we love we're not working. And part of that is correct, we're not working. But we're always busy and we never sleep. [...]

10 Tips on How to Improve and Make More Money with Your Business

One of the greatest complaints and challenges in business is almost always money. We...

How to Manage Your Business Calendar Automatically with Tech

Discover smart ways to streamline Business Calendar Management using automation tools and tech solutions. Save time and boost productivity with these essential tips.

More like this

Mark Cuban Makes Great Point

Entrepreneurs and biz owners should certainly consider this... Shark Tank's Mark Cuban makes some great points. [...]

Fake Clients ask: “Who Do You Reach?”

Who Do You Reach? Here is an example of another fake client if you are an established business. If they are spending their money it's up to THEM to FIND OUT who you reach. These dangling carrot games amaze me and they are a waste of your valuable business time. If you see major accounts, ads or clients in my business why would you ask a question like this? I will tell you why. They are testing out your business confidence. [...]

American Marketing Association’s San Francisco Chapter Partners with MarketingCamp San Francisco

San Francisco, CA, February 23, 2013 --(PR.com)-- The Bay Area’s startup community has...

Good Job Performance Management Techniques for Entrepreneurs

Mastering Job Performance Management Motivating your employees to put forth their best work, and maintain their enthusiasm, requires good job performance management. It’s more than simply overseeing your team’s workload. It requires developing strong camaraderie between employees and motivating your team to want to give their best. Some of the most thriving businesses in the world take seriously the role of managing job performance, by fostering an atmosphere of teamwork and motivation. [...]

SUV Crash Hospitalizes Bicyclists Near ASU Campus in Tempe (Video)

A group of bicyclists was injured on a weekend morning in Tempe, Arizona, after...

Dave Doran Named Top Agent for Q1 2013 by EXIT Realty Metro, Minneapolis

Minneapolis, MN, April 04, 2013 --(PR.com)-- Veteran Real Estate Agent, Dave Doran...

Unlocking Business Growth: The Power of Breaking Away and Gaining Perspective

When You Are Immersed, You're Drowning and Can't Breathe Recently, while on a trip, I got a great opportunity to see my business in FULL perspective. One of the first things I can tell you, probably the MOST important thing in order to do this ... is to BREAKAWAY.  As the old saying goes, "The grass is always greener on the other side." I mean completely break away no social media, no emails, very limited cell phone use, and spending the time to get to know yourself. [...]

GSU Researcher Helps Improve Mental Health Literacy Among Barbers Serving Black Communities

The stigma of mental health is a prevailing issue among African Americans in general and African American men specifically, according to Dr. [...]

Spirit Airlines Takes Off with Engage Play Frequent Flyer Game Platform

Los Angeles, CA, August 30, 2013 --(PR.com)-- Engage Play Technologies has partnered with...