Brand Ambassador Sheila Coates Talks to Biz Tipper
Biz Tipper talked to Sheila Coates recently. Coates is considered to be one of the best in the business of branding and this description from her site says it best.
Sheila Coates, the creator of BYOB, brings two decades of entertainment experience with expertise in branding, marketing, artist development, lifestyle & business strategies and creating great images.
Her successful career includes memorable red-carpet appearances and marketing campaigns for “A” list celebrities such as: Diddy, Babyface, Mary J. Blige, Monica, Angie Stone, Faith Evans, Lenny Kravitz, Deborah Cox, Barry White and numerous others. Sheila’s held executive positions with: Sony/BMG, EMI/Capitol, Arista, Virgin, MCA, Perspective and Hidden Beach Records leading multi-million dollar marketing budgets.
Her creativity, visual presentation, imaging and branding talents have created numerous performances for: The Oprah Show, The Grammy’s, American Music Awards, The Today Show and others.
Sheila has the passion; confidence and expertise to help people “Be Their Own Brand” by helping them define their unique “visual” DNA! She recently appeared on the national Steve Harvey Morning Show to talk about branding.
KEVIN ROSS: Greetings Sheila, thanks for talking to the Biz Tipper audience today. From my many years in business, it’s apparent that some people really don’t understand the importance of branding. Can you explain what branding is and why it’s so important?
Sheila COATES: Branding is influencing and persuading as opposed to marketing. You have to get people to see the difference. When you are talking about branding it’s about leaving an impression not so much making an impression but getting people to believe what you want them to see.
KR: How important is branding to a new business? Should you be focused more on money or branding when starting out?
SC: Well you definitely want to make money but I think in order to make your income more sustainable, you have to create a (click next above or below to read more)