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Beware of the False Potential Customerโ€ฆ

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3. They ask you for references on competitors.

Do you see this train coming? Most people will tell you never say anything bad about your competition but in this case it may bite you in the ass. This person is letting you know they are not loyal to your services. This is a great warning. If you say good things about your competitor, it may give them the deal. I play coy in these situations. I act like I just donโ€™t know. Why are you asking me about my competition anyway? Donโ€™t fall for this.

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