8. Don’t be afraid to solicit new business…and have a “Sale”
It really works, when your money is tight and you are having a hard time collecting.. why not offer half off or specials for new clients… retailers do it ALL THE TIME from Wal-mart to Saks, EVERYBODY has a sale when things are slow. Why not you? Make sure you make it with a time limit like for the month of June or “For the next two weeks.” Also, make the potential client feel special. I learned a long time ago there is no need to announce it to my entire database… just follow up with those people who have expressed an interest in the past. In addition, the smaller clients want to feel special too. If everyone knows what they paid… you get the picture.