
Growing your business means you can’t stay in the family forever. You have to work with people who see success differently than you do, and if you refuse to adapt, you’ll stall. For Black entrepreneurs building from the ground up, this shift is the hardest part of scaling: accommodating a wide range of perspectives without compromising your brand’s identity [Source].
Mike Feazel, who started Roof Maxx as a family business with his brother Todd to offer a unique restoration solution for asphalt shingle roofs, faced this exact challenge. As their dealer network expanded to all 50 U.S. states, they now work with hundreds of roofing contractors who run their own businesses with unique goals [Source]. When you work with relatives, you know people too well; when you scale, you need a way to handle personalities and life experiences very different from your own [Source].
Accept That Success Looks Different to Everyone
The single most important rule for scaling is realizing that your definition of success isn’t the same as your partner’s. You likely won’t define success exactly the same way as another person, but that doesn’t mean you can’t work together [Source].
One Roof Maxx dealer might want to build a $10 million company, while another is fine growing to $500K. Neither is better than the other. Feazel is happy to work with both as long as they take care of customers and meet partnership obligations [Source]. The key is knowing their definition of success is compatible with yours before you sign an agreement [Source].
Assess Compatible vs. Divergent Goals
Right business relationships are symbiotic, even when goals differ. In nature, clownfish feed on leftover food inside sea anemones and protect the anemone from predators; one gets food, the other gets protection [Source]. Both entities have different goals, but the relationship serves both [Source].
Wrong relationships become parasitic, where one entity’s goals are served at the expense of the other, like marine leeches draining blood from sharks [Source]. You must look for ways to support potential partners instead of looking for reasons not to [Source]. Caution helps you avoid unhealthy partnerships, but cynicism is not a good way to grow a business [Source].
What You Can Do Right Now
Stop filtering partners based on whether they want the same size business as you. Instead, ask if their goals are compatible with your core values. If they will meet obligations and serve customers well, the dollar amount of their growth target doesn’t matter [Source]. Adapt your culture to support diverse talent pools without giving up the core of what you are [Source].
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