8. What is “Value?”
PLEASE understand what “Value” in small business is before you assume you have it. “VALUE” is NOT tenure, it is NOT who you know and it is NOT a hook-up service. While you may be able to use any or all of them at times to make money TRUE “VALUE” is how well your business does to reach the target, sell to the target or convince the target and the WAY you do it. Your consistency your delivery, your relationships and client satisfaction. If a client does not come back to you with more business after the first time, something is wrong. You should not be in business for YEARS still trying to create new clients and struggling. You should have regular clients. Like a barber, like a grocery store like a Cleaners and so on. Value is NOT attacking to potential clients or attacking potential client for not utilizing your services. Nobody is business owes you a damn this. You owe your business the advantage of providing a great service to your target and THAT my friends is what “Value” is.