7. Barter ONLY when the benefit is GREATER to you.

Barters should always and I mean ALWAYS be win/Bigger win situations FOR YOUR BENEFIT if the person contacts you.  Believe it or not, SEVERAL major corporations have contacted me to do barters as early as last week. Let me get this right… you make millions and you want to offer me next to (or) nothing to promote your brand? I don##Q##t think so. I##Q##ve had companies literally ask me for $10,000 worth of advertising for a $250.00 admission ticket where I had to pay for my plane fare and hotel. Really? I don##Q##t think so. Many sales people at corporations are told to see what they can get free first and I don##Q##t fall for that anymore and neither should you IF you have value (see next statement “What is Value”). If a client comes at you with a deal where it benefits YOU more than them then you may want to consider. In my example, if a client needs me to promote their event weeks in advance they need ME more than I need them and I would rather they pay for the advertising and I will buy my own admission ticket since I am paying for my plane fare and hotel too. The problem is, I usually don##Q##t want to go under these conditions and see no value in it for my audience so it##Q##s not a win/Bigger win situation.