4. Don##Q##t Give the same price Competitors give if  your Service is Better

This really irritates me because potential clients assume you are desperate when they pull this one. First and foremost I quickly correct them by telling them they get much more value with my brand THEN I give them numbers to back it up which usually shuts them up (or down). If your service is superior to your competitor##Q##s and you can prove it, always have the information handy. Also, take into account if they utilized your competitor##Q##s services first THEN they come to you, it##Q##s usually because the competitor##Q##s services did not deliver and they expect you to cut them a deal when they should have come to you in the first place. Them wasting their money is NOT your responsibility and saving money many times can cost you TWICE as much when you try to cut corners in the advertising game, perhaps it##Q##s the same with your business.